Transforming the applied arts since 1897
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Trials by Design

The Long Road to Success

Designer trials can take up to two years before Moorcroft considers them ready to sign off as perfect. Some never make it that far at all. The long road to perfection has marker posts – Moorcroft calls them trials, each one of which is an improvement on its predecessor. Trial follows trial, some more than four months apart until the final piece emerges from the kiln. This becomes The Master, and is signed off as approved by the Moorcroft Director of Art. Some say that the trials can have a perfection all of their own – an individuality created by the very best tubelining and painting that Moorcroft can summon. There is something very personal about trials and it is that quality which makes them a pleasure to collect. Like all hand-made art pottery, some will carry a manufacturer’s blemish whilst others start to radiate the fact that a designer’s dream of perfection is there – or almost there. Each trial is a page in the story of design creation at Moorcroft, and for the first time, some of these exquisite trials are now available on-line for collectors worldwide to acquire.

Trials are selected on a run of kiln basis and may have a minor imperfection, as each trial is a unique piece.


New York City - Vase

New York City 82/16 Vase


The true story of New York City is one of continual ebb and flow, as fortunes are made and just as e..

Charm - Vase

Charm 102/7 Vase



Peafowl Affections 4 - Vase

Peafowl Affections 4 869/9 Vase



Dingledell - Vase

Dingledell 393/5 Vase



A Belief In Beauty 2 - Vase

A Belief In Beauty 2 163/9 Vase



White Rays - Watercolour

White Rays w.c Watercolour



Spagetti Tree - Watercolour

Spagetti Tree w/c Watercolour



Fruit - Watercolour

Fruit w/c Watercolour




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