Transforming the applied arts since 1897
Customer orders will be despatched from Tuesday 21st July onwards, though the Moorcroft Heritage Visitor Centre and offices remain closed until Monday 3rd August.

Trials by Design

The Long Road to Success

Designer trials can take up to two years before Moorcroft considers them ready to sign off as perfect. Some never make it that far at all. The long road to perfection has marker posts – Moorcroft calls them trials, each one of which is an improvement on its predecessor. Trial follows trial, some more than four months apart until the final piece emerges from the kiln. This becomes The Master, and is signed off as approved by the Moorcroft Director of Art. Some say that the trials can have a perfection all of their own – an individuality created by the very best tubelining and painting that Moorcroft can summon. There is something very personal about trials and it is that quality which makes them a pleasure to collect. Like all hand-made art pottery, some will carry a manufacturer’s blemish whilst others start to radiate the fact that a designer’s dream of perfection is there – or almost there. Each trial is a page in the story of design creation at Moorcroft, and for the first time, some of these exquisite trials are now available on-line for collectors worldwide to acquire.


My Old Friend - Vase
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My Old Friend 393/4 Vase

£95.00 £47.50

A wirehaired fox terrier, with teddy-bear ears, a wiry muzzle and a bonnie red collar, who once sat ..

Madame - Vase
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Madame M1/6 Vase

£460.00 £230.00


Helleborus - Vase
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Helleborus 370/2 Vase

£125.00 £62.50


Timeless - Vase
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Timeless 3/5 Vase

£295.00 £147.50

Harebells and dandelions grow wild in Britain’s hedgerows during the hazy summer months. These hedge..

Fairie Fascination - Black - Vase
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Fairie Fascination - Black 85/8 Vase

£560.00 £280.00

An unusual colourway in shades of black and white featuring a fairy with fair hair...

Chalk Hills - Vase
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Chalk Hills 32/5 Vase

£445.00 £222.50


Parsley - Vase
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Parsley 162/5 Vase

£145.00 £72.50

Emma finds a wealth of inspiration in the hedgerows as she notices what is growing and observes how ..

Williams Pear - Vase
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Williams Pear 82/16 Vase

£975.00 £487.50

William Morris was a prolific poet, and his first books of poetry, The Defence of Guinevere (1858) a..

Daphne - Vase
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Daphne 104/6 Vase

£495.00 £247.50

When there is little else in flower and you catch an amazing scent, it is mostly likely to be from t..

Sleepy Days - Vase
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Sleepy Days 3/5 Vase

£335.00 £167.50


Knox - Vase
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Knox 65/6 Vase

£495.00 £247.50


Rydal Waters - Vase
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Rydal Waters 100/9 Vase

£995.00 £497.50


Little Bird - Vase
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Little Bird 163/9 Vase

£440.00 £220.00

Consider this design with just a glance and you may remark that you had seen a tower of acrobatic mo..

Paix - Trial - Vase
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Paix - Trial 393/10 Vase

£545.00 £272.50

Poppies and cornflowers are both symbols of World War I and World War II. In the Commonwealth, poppi..

Caterpillar Wave - Vase
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Caterpillar Wave 137/12 Vase

£595.00 £297.50

In an undulating wave motion, crawling caterpillars curl around the contours of a stem and add delig..


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