Transforming the applied arts since 1897
Click here for details on upcoming events…

Trials by Design


Designer trials can take up to two years before Moorcroft considers them ready to sign off as perfect. Some never make it that far at all. The long road to perfection has marker posts – Moorcroft calls them trials, each one of which is an improvement on its predecessor. Trial follows trial, some more than four months apart until the final piece emerges from the kiln. This becomes The Master, and is signed off as approved by the Moorcroft Director of Art. Some say that the trials can have a perfection all of their own – an individuality created by the very best tubelining and painting that Moorcroft can summon. There is something very personal about trials and it is that quality which makes them a pleasure to collect. Like all hand-made art pottery, some will carry a manufacturer’s blemish whilst others start to radiate the fact that a designer’s dream of perfection is there – or almost there. Each trial is a page in the story of design creation at Moorcroft, and for the first time, some of these exquisite trials are now available on-line for collectors worldwide to acquire.

Trials are selected on a run of kiln basis and may have a minor imperfection, as each trial is a unique piece.

cinnebar - Clock

cinnebar CL1 Clock



summer hedgerow 2 - Clock

summer hedgerow 2 CL6 Clock



knox - Lidded Box

knox 223/4 Lidded Box



Sweetpeas - Loving Cup

Sweetpeas LC Loving Cup



blue tit bounty 2 - Planter

blue tit bounty 2 500/s Planter



fieldfare - Plaque

fieldfare PLQ7 Plaque



venus - Plaque

venus PLQ5 Plaque



Freesia 2 - Tray

Freesia 2 965 Tray



Venus - Tray

Venus 965 Tray



Bluebirds of Hope - Vase

Bluebirds of Hope 72/9 Vase



Sooty Albatross - Vase

Sooty Albatross 9/12 Vase



Cornflower - Vase

Cornflower 42/12 Vase



red start - Vase

red start 9/9 Vase



Sweetpea Surprise - Vase

Sweetpea Surprise 75/8 Vase



Florian fish 2 - Vase

Florian fish 2 7/7 Vase




© Moorcroft 2021 / Terms & Conditions / Web Design Company