Transforming the applied arts since 1897
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Trials by Design


Designer trials can take up to two years before Moorcroft considers them ready to sign off as perfect. Some never make it that far at all. The long road to perfection has marker posts – Moorcroft calls them trials, each one of which is an improvement on its predecessor. Trial follows trial, some more than four months apart until the final piece emerges from the kiln. This becomes The Master, and is signed off as approved by the Moorcroft Director of Art. Some say that the trials can have a perfection all of their own – an individuality created by the very best tubelining and painting that Moorcroft can summon. There is something very personal about trials and it is that quality which makes them a pleasure to collect. Like all hand-made art pottery, some will carry a manufacturer’s blemish whilst others start to radiate the fact that a designer’s dream of perfection is there – or almost there. Each trial is a page in the story of design creation at Moorcroft, and for the first time, some of these exquisite trials are now available on-line for collectors worldwide to acquire.

Trials are selected on a run of kiln basis and may have a minor imperfection, as each trial is a unique piece.

Wreath - Bauble

Wreath bauble Bauble



cinnebar - Clock
Item Reduced

cinnebar CL1 Clock

£445.00 £267.00


Sweetness - Trial - Clock

Sweetness - Trial CL1 Clock



summer hedgerow 1 - Clock
Item Reduced

summer hedgerow 1 CL6 Clock

£545.00 £327.00


summer hedgerow 2 - Clock
Item Reduced

summer hedgerow 2 CL6 Clock

£545.00 £327.00


knox - Clock

knox CL1 Clock



Marwick Head - Trial - Jug
Item Reduced

Marwick Head - Trial JU3 Jug

£595.00 £357.00


Forever England - Trial - Jug

Forever England - Trial JU5 Jug


This stunning Collection from Moorcroft Pottery is designed by Vicky Lovatt. With golden cornfields ..

Night Herons - Trial - Jug

Night Herons - Trial JU4 Jug


Night herons are secretive, nocturnal birds that are rarely seen in the UK. But in 2017, one pair su..

knox - Lidded Box

knox 223/4 Lidded Box



Sweetpeas - Loving Cup

Sweetpeas LC Loving Cup



spring duckings - Trial - Mug

spring duckings - Trial MU2 Mug



Primbow - Planter

Primbow 500/s Planter



blue tit bounty 2 - Planter

blue tit bounty 2 500/s Planter



blue tit bounty 1 - Planter

blue tit bounty 1 500/s Planter




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