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Trials by Design


Designer trials can take up to two years before Moorcroft considers them ready to sign off as perfect. Some never make it that far at all. The long road to perfection has marker posts – Moorcroft calls them trials, each one of which is an improvement on its predecessor. Trial follows trial, some more than four months apart until the final piece emerges from the kiln. This becomes The Master, and is signed off as approved by the Moorcroft Director of Art. Some say that the trials can have a perfection all of their own – an individuality created by the very best tubelining and painting that Moorcroft can summon. There is something very personal about trials and it is that quality which makes them a pleasure to collect. Like all hand-made art pottery, some will carry a manufacturer’s blemish whilst others start to radiate the fact that a designer’s dream of perfection is there – or almost there. Each trial is a page in the story of design creation at Moorcroft, and for the first time, some of these exquisite trials are now available on-line for collectors worldwide to acquire.

Trials are selected on a run of kiln basis and may have a minor imperfection, as each trial is a unique piece.

Wreath - Bauble

Wreath bauble Bauble



Rose Ladies 1 - Clock

Rose Ladies 1 CL3 Clock


This duo of silent ladies are inspired by the motifs of such figures to be found at Mackintosh at th..

summer hedgerow 1 - Clock

summer hedgerow 1 CL6 Clock



summer hedgerow 2 - Clock

summer hedgerow 2 CL6 Clock



Sweetness - Clock

Sweetness CL1 Clock



Night Herons - Trial - Jug

Night Herons - Trial JU4 Jug


Night herons are secretive, nocturnal birds that are rarely seen in the UK. But in 2017, one pair su..

hairstreak 2 - Jug

hairstreak 2 JU4 Jug



Forever England - Trial - Jug

Forever England - Trial JU5 Jug


This stunning Collection from Moorcroft Pottery is designed by Vicky Lovatt. With golden cornfields ..

Flambe Good Cheer - Lidded Box

Flambe Good Cheer 125/4 Lidded Box



Sweetpeas - Loving Cup

Sweetpeas LC Loving Cup



The Nutcracker - Trial - Model

The Nutcracker - Trial MOD Model



Happiness Tomorrow - Model

Happiness Tomorrow MOD Model



Frog on a Rocket - Trial - Mu2

Frog on a Rocket - Trial MU2 Mu2



Factory of Flowers - Mug

Factory of Flowers MU2 Mug



little owls - Mug

little owls MU2 Mug




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