Transforming the applied arts since 1897
Customer orders will be despatched from Monday 1st June onwards, though the Moorcroft Heritage Visitor Centre and offices remain closed until Monday 3rd August.

Trials by Design

The Long Road to Success

Designer trials can take up to two years before Moorcroft considers them ready to sign off as perfect. Some never make it that far at all. The long road to perfection has marker posts – Moorcroft calls them trials, each one of which is an improvement on its predecessor. Trial follows trial, some more than four months apart until the final piece emerges from the kiln. This becomes The Master, and is signed off as approved by the Moorcroft Director of Art. Some say that the trials can have a perfection all of their own – an individuality created by the very best tubelining and painting that Moorcroft can summon. There is something very personal about trials and it is that quality which makes them a pleasure to collect. Like all hand-made art pottery, some will carry a manufacturer’s blemish whilst others start to radiate the fact that a designer’s dream of perfection is there – or almost there. Each trial is a page in the story of design creation at Moorcroft, and for the first time, some of these exquisite trials are now available on-line for collectors worldwide to acquire.


Knox - Clock

Knox CL4 Clock



Madame - Clock

Madame CL3 Clock



Knox - Clock

Knox CL1 Clock



Alpine Buttercup - Clock

Alpine Buttercup CL1 Clock


An unusual plant from New Zealand, with white petals and a bright yellow centre, which Rachel has ca..

Saxifrage - Ginger Jar

Saxifrage 769/6 Ginger Jar



Oakney 2 - JUg

Oakney 2 JU3 JUg



Trewalkin Meadow - Jug

Trewalkin Meadow JU3 Jug

£685.00 £445.25

This meadow in Brecknock is found at the foot of the Black Mountains. Its wild flowers give interest..

Night Herons - Jug

Night Herons JU4 Jug


Night herons are secretive, nocturnal birds that are rarely seen in the UK. But in 2017, one pair su..

Oakney 1 - Jug

Oakney 1 JU3 Jug



Pumpkin Patch 2 - Lidded Box

Pumpkin Patch 2 401/5 Lidded Box



Pumpkin Patch 1 - Lidded Box

Pumpkin Patch 1 401/5 Lidded Box



Flambé Window 1 - Lidded Box

Flambé Window 1 125/4 Lidded Box


This small lidded box has a festive poinsettia flower in the centre of its lid. Around its circumfer..

Penguin Parade - Mug

Penguin Parade MU2 Mug



Dove Cottage 2 - Plaque

Dove Cottage 2 PLQ8 Plaque



Bluebell Wood 1 - Plaque

Bluebell Wood 1 PLQ11 Plaque




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