Transforming the applied arts since 1897
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All Moorcroft is made by hand from start to finish and Moorcroft sets its own benchmarks for excellence.  The final trial of a design considered worthy of production is called The Master – the piece used by every Moorcroft artist to match every piece they work on. Their own work is set against The Master thereby ensuring that it is as perfect as the ingenuity and skill of the tubeliner or painter can make it. The selection process at Moorcroft is rigorous, and not all pieces emerge unblemished in their quality assessment. The petals of a poppy may be slightly too red: the tail of a bird may be too short or the leaves on a tree accidentally painted too blue or too brown. These blemished pieces are not ‘red-dotted’ and sold in our warehouse rummage sales - all of them are far too good for that. These special pieces find themselves on our website Outlet page. All of them have a charm and individuality of their own. A selection are now offered direct from Moorcroft as worthy additions to your home collection, but at significantly reduced prices across the board.

In accordance with the Consumer Contracts Regulations 2013 faulty items cannot be returned and will not be refunded, unless an item is damaged on delivery and is not fit for the purpose it was made.

Second quality pieces will not be supplied with presentation gift box, nor are they be available to purchase.

All imagery on this outlet page are best quality pieces and your piece could differ from such imagery as described above.

Moorcroft Ltd is not affiliated to any online secondary market dealer and any assertion or implication to the contrary (whether using the Moorcroft name or not) is wrong.

The full retail price on the barcode has been scored through with a cross to ensure that people are made aware of the fact these pieces are blemished.

Seconds Snow Song - Clock

Seconds Snow Song CL1 Clock

£195.00 £126.75

With a simple colour palette of woodsmoke blue and mossy green, Rachel lets pearly white clay come t..

Seconds Yellow Shrine - Clock

Seconds Yellow Shrine CL1 Clock

£240.00 £156.00

Hypericum or Rose of Sharon as it is more commonly known is a semi evergreen woody shrub which flowe..

Seconds A World of Colour - Ginger Jar
Limited Edition

Seconds A World of Colour 769/6 Ginger Jar

£695.00 £451.75


Seconds Bellahouston - Ginger Jar

Seconds Bellahouston 769/6 Ginger Jar

£395.00 £256.75

Inspired by the works of Charles Rennie Mackintosh, Emma Bossons FRSA takes on his famous roses for ..

Seconds California Poppy - Jug
Numbered Edition

Seconds California Poppy JU7 Jug

£365.00 £237.25

Nicola travelled from Monterey to Los Angeles and then onto Las Vegas and the Hoover Dam and Grand C..

Seconds The Willow Ladies - Trial - Jug

Seconds The Willow Ladies - Trial JU3 Jug

£695.00 £347.50

The 150th anniversary of Charles Rennie Mackintosh’s birth was celebrated with a preview of the ten ..

Seconds Night Herons - Jug
Limited Edition

Seconds Night Herons JU4 Jug

£1,115.00 £724.75

Night herons are secretive, nocturnal birds that are rarely seen in the UK. But in 2017, one pair su..

Seconds Victory - Plaque
Limited Edition

Seconds Victory PLQ2 Plaque

£630.00 £409.50

To mark VJ Day Paul Hilditch brings us a design to remember as he pays tribute to the Armed Forces w..

Seconds Stargazer Lily - Plaque

Seconds Stargazer Lily PLQ10 Plaque

£495.00 £321.75

PLEASE NOTE SELECTED PIECES MAY HAVE NO SILVER LUSTRE    With phenomenal accuracy, Vicky captures ..

Seconds A Land at Peace - Plaque
Numbered Edition

Seconds A Land at Peace PLQ11 Plaque

£320.00 £208.00

So close was East Anglia to Germany and the northern reaches of the Western Front that it played a c..

Seconds First Day of Christmas - Plaque
Limited Edition

Seconds First Day of Christmas PLQ11 Plaque

£370.00 £240.50

Since childhood, most people will have heard of the Twelve days of Christmas and many will have lear..

Seconds Terrier - Plaque

Seconds Terrier PLQ5 Plaque

£190.00 £123.50

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds De Morgan Carnation - Plaque

Seconds De Morgan Carnation PLQ6 Plaque

£145.00 £94.25

It is said that De Morgan found the repetition of modern design somewhat tedious and that he set him..

Seconds De Morgan Tulip - Plaque

Seconds De Morgan Tulip PLQ6 Plaque

£145.00 £94.25

It is said that De Morgan found the repetition of modern design somewhat tedious and that he set him..

seconds Flying Colours - Plaque
Limited Edition

seconds Flying Colours PLQ23 Plaque

£790.00 £513.50

For a hundred years, the Royal Air Force has served its country with flying colours, controlling dan..


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