Transforming the applied arts since 1897
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All Moorcroft is made by hand from start to finish and Moorcroft sets its own benchmarks for excellence.  The final trial of a design considered worthy of production is called The Master – the piece used by every Moorcroft artist to match every piece they work on. Their own work is set against The Master thereby ensuring that it is as perfect as the ingenuity and skill of the tubeliner or painter can make it. The selection process at Moorcroft is rigorous, and not all pieces emerge unblemished in their quality assessment. The petals of a poppy may be slightly too red: the tail of a bird may be too short or the leaves on a tree accidentally painted too blue or too brown. These blemished pieces are not ‘red-dotted’ and sold in our warehouse rummage sales - all of them are far too good for that. These special pieces find themselves on our website Outlet page. All of them have a charm and individuality of their own. A selection are now offered direct from Moorcroft as worthy additions to your home collection, but at significantly reduced prices across the board.

In accordance with the Consumer Contracts Regulations 2013 faulty items cannot be returned and will not be refunded, unless an item is damaged on delivery and is not fit for the purpose it was made.

Second quality pieces will not be supplied with presentation gift box, nor are they be available to purchase.

All imagery on this outlet page are best quality pieces and your piece could differ from such imagery as described above.

Moorcroft Ltd is not affiliated to any online secondary market dealer and any assertion or implication to the contrary (whether using the Moorcroft name or not) is wrong.

The full retail price on the barcode has been scored through with a cross to ensure that people are made aware of the fact these pieces are blemished.

Seconds Queens Choice - Ginger Jar

Seconds Queens Choice 769/8 Ginger Jar

£715.00 £464.75

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds A World of Colour - Ginger Jar
Limited Edition

Seconds A World of Colour 769/6 Ginger Jar

£695.00 £451.75


Seconds Blackheath Rhododendron - Ginger Jar
Limited Edition

Seconds Blackheath Rhododendron 769/6 Ginger Jar

£615.00 £399.75


Seconds Night Herons - Jug
Limited Edition

Seconds Night Herons JU4 Jug

£1,115.00 £724.75

Night herons are secretive, nocturnal birds that are rarely seen in the UK. But in 2017, one pair su..

Seconds California Poppy - Jug
Numbered Edition

Seconds California Poppy JU7 Jug

£365.00 £237.25

Nicola travelled from Monterey to Los Angeles and then onto Las Vegas and the Hoover Dam and Grand C..

Seconds Queens Choice - Lamp
Shade Sold Separate

Seconds Queens Choice L117/12 Lamp

£895.00 £581.75

Queens Choice with its succulent grapes, ripe figs and peaches was inspired by Titania’s words in ‘A..

Seconds The Bottle Oven Legacy - Mug

Seconds The Bottle Oven Legacy MU2 Mug

£180.00 £117.00

The Moorcroft bottle oven, long-since retired, is known with affection as “the old lady” by those wh..

Seconds Penguin Frieze - Plaque

Seconds Penguin Frieze PLQ10 Plaque

£370.00 £240.50

A thought-inspiring design from a great Moorcroft designer.  Nicola Slaney introduces a famly of pen..

seconds Preparing to Scramble - Plaque
Numbered Edition

seconds Preparing to Scramble PLQ1 Plaque

£1,120.00 £728.00

Designer Paul Hilditch chose to work with the Spitfire, probably the most famous and most respected ..

Seconds Fireworks - Plaque
Numbered Edition

Seconds Fireworks PLQ3 Plaque

£245.00 £159.25

The Agapanthus ‘Fireworks’ ('Mdb001') took third place in The RHS Chelsea Plant of The Year 2019 Awa..

seconds Tree Sparrows - Plaque
Numbered Edition

seconds Tree Sparrows PLQ3 Plaque

£250.00 £162.50

Every now and again, a great design will emerge from Moorcroft – one which, by its very nature, will..

seconds Flying Colours - Plaque
Limited Edition

seconds Flying Colours PLQ23 Plaque

£790.00 £513.50

For a hundred years, the Royal Air Force has served its country with flying colours, controlling dan..

Seconds Stargazer Lily - Plaque

Seconds Stargazer Lily PLQ10 Plaque

£495.00 £321.75

PLEASE NOTE SELECTED PIECES MAY HAVE NO SILVER LUSTRE    With phenomenal accuracy, Vicky captures ..

Seconds 12 Days of Christmas - Plate

Seconds 12 Days of Christmas 785/10 Plate

£790.00 £513.50

For those who find themselves torn between the pieces of the magical and captivating folktale brough..

Seconds Cornucopia - Plate

Seconds Cornucopia 785/10 Plate

£595.00 £386.75

A delicious fruit feast for the eye, with tasty colours to tempt hungry birds and people alike. The ..


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