Transforming the applied arts since 1897
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All Moorcroft is made by hand from start to finish and Moorcroft sets its own benchmarks for excellence.  The final trial of a design considered worthy of production is called The Master – the piece used by every Moorcroft artist to match every piece they work on. Their own work is set against The Master thereby ensuring that it is as perfect as the ingenuity and skill of the tubeliner or painter can make it. The selection process at Moorcroft is rigorous, and not all pieces emerge unblemished in their quality assessment. The petals of a poppy may be slightly too red: the tail of a bird may be too short or the leaves on a tree accidentally painted too blue or too brown. These blemished pieces are not ‘red-dotted’ and sold in our warehouse rummage sales - all of them are far too good for that. These special pieces find themselves on our website Outlet page. All of them have a charm and individuality of their own. A selection are now offered direct from Moorcroft as worthy additions to your home collection, but at significantly reduced prices across the board.

In accordance with the Consumer Contracts Regulations 2013 faulty items cannot be returned and will not be refunded, unless an item is damaged on delivery and is not fit for the purpose it was made.

Second quality pieces will not be supplied with presentation gift box, nor are they be available to purchase.

All imagery on this outlet page are best quality pieces and your piece could differ from such imagery as described above.

Moorcroft Ltd is not affiliated to any online secondary market dealer and any assertion or implication to the contrary (whether using the Moorcroft name or not) is wrong.

The full retail price on the barcode has been scored through with a cross to ensure that people are made aware of the fact these pieces are blemished.

Seconds Tengu - Clock

Seconds Tengu CL1 Clock

£235.00 £152.75

The mountains and forests of Japan have long been the domain of the legendary Tengu, one of the most..

Seconds Wendy's Gold - Clock
Numbered Edition

Seconds Wendy's Gold CL1 Clock

£315.00 £126.00

One of the most popular yellow snowdrops, Galanthus plicatus or ‘Wendy’s Gold,’ pr..

Seconds Rennie Rose - Clock

Seconds Rennie Rose CL6 Clock

£295.00 £191.75

With the unity of sleek Glasgow style and the spirit of romanticism, architect and designer, Charles..

Seconds Twenty winters - Clock

Seconds Twenty winters CL1 Clock

£295.00 £191.75

One of Nicola’s first designs featuring snowdrops was Heralds of Spring in 2000, winter irises and a..

Seconds Van Eetvalde - Jug
Limited Edition

Seconds Van Eetvalde JU3/12 Jug

£725.00 £471.25

Raphael Evaldre, was a French artist, who was a student of Louis Comfort Tiffany. In Brussels he col..

Seconds Swansong - Jug
Numbered Edition

Seconds Swansong JU7 Jug

£320.00 £208.00

In 1915 Mackintosh moved to Glebe Place in Chelsea where he rented two small adjacent studios. Here ..

Seconds oberon's ode - Lamp
Limited Edition Shade Sold Separate

Seconds oberon's ode L65/12 Lamp

£1,795.00 £1,077.00

  William Shakespeare was one of the greatest and most versatile writers the world has ever se..

Seconds Blackheath Rhododendron - Lamp
Shade Sold Separate

Seconds Blackheath Rhododendron L7/7 Lamp

£565.00 £367.25


Seconds The 1919 Works - Model
Members Only

Seconds The 1919 Works Model Model

£415.00 £269.75

This year, the incredible up-draught pottery bottle oven, part of Moorcroft Works, turns 100 years o..

Seconds Happiness Tomorrow - Model

Seconds Happiness Tomorrow Model Model

£195.00 £126.75

Bows and colourful wrapping paper hide the mysterious gifts that stir our imagination and dreams. Th..

Seconds Hotel Tassel - Plaque
Limited Edition

Seconds Hotel Tassel PLQ18 Plaque

£495.00 £321.75

In the early 1890s, a spirit of innovation was in the air. It materialised in a townhouse, the Hotel..

Seconds Penguin Frieze - Plaque

Seconds Penguin Frieze PLQ10 Plaque

£370.00 £240.50

A thought-inspiring design from a great Moorcroft designer.  Nicola Slaney introduces a famly o..

Seconds Victory - Plaque
Limited Edition

Seconds Victory PLQ2 Plaque

£630.00 £409.50

To mark VJ Day Paul Hilditch brings us a design to remember as he pays tribute to the Armed Forces w..

Seconds 12 Days of Christmas - Plate

Seconds 12 Days of Christmas 785/10 Plate

£790.00 £513.50

For those who find themselves torn between the pieces of the magical and captivating folktale brough..

Seconds Yellow Shrine - Vase

Seconds Yellow Shrine 104/6 Vase

£415.00 £269.75

Hypericum or Rose of Sharon as it is more commonly known is a semi evergreen woody shrub which flowe..


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