Transforming the applied arts since 1897
Outlet SALE Now On - Click Here



All Moorcroft is made by hand from start to finish and there are many who say that the complete individuality of every single piece makes perfection an impossible objective to achieve. Not so! Individuality itself is just one dimension of perfection. Humans are not robots and we are all individual in a million ways or more. Moorcroft sets its own benchmarks for excellence and the final trial of a design considered worthy of production is called The Master – the piece used by every Moorcroft artist to match every piece they work on. Their own work is set against The Master thereby ensuring that it is as perfect as the ingenuity and skill of the tubeliner or painter can make it. The selection process at Moorcroft is as rigorous as any in the world, and not all pieces emerge unblemished in their quality assessment. The petals of a poppy may be slightly too red: the tail of a bird may be too short or the leaves on a tree accidentally painted too blue or too brown. The list is endless. These imperfect pieces are never sent to Moorcroft retailers, but are often placed in our bi-annual sales. They are never ‘red-dotted’ and sold in our warehouse rummage sales. All of them are far too good for that. At one time, they graced the shining glass shelves in the Moorcroft Factory Shop, but in the days of cyberspace, these special pieces now find themselves on the new Outlet Page within the Moorcroft Website. All of them have a charm and individuality of their own. A selection are now offered direct from Moorcroft as worthy additions to your home collection, but at significantly reduced prices across the board. The truth is that wearing new clothes, the Factory Shop has arrived in cyberspace.

In accordance with the Consumer Contracts Regulations 2013 faulty items cannot be returned and will not be refunded, unless an item is damaged on delivery and is not fit for the purpose it was made.

Second quality pieces will not be supplied with presentation gift box, nor will they be available to purchase.

All imagery on this outlet page are best quality pieces and your piece could differ from such imagery as described above.

W. Moorcroft Ltd is not affiliated to any online secondary market dealer and any assertion or implication to the contrary (whether using the Moorcroft name or not) is wrong.

The full retail price on the barcode has been scored through with a cross to ensure that people are made aware of the fact these pieces are blemished.

Seconds From Dusk to Dawn - Bowl
Numbered Edition

Seconds From Dusk to Dawn 246/11 Bowl

£325.00 £97.50

Fascinated by the rhythmical flicker of Pied Wagtails squabbling in her garden, Emma took up her ske..

Seconds The Clan - Bowl
Limited Edition

Seconds The Clan 711/6 Bowl

£540.00 £162.00

The Moorcroft designer brings a whole new approach to ceramic design. Each panel on the outside of t..

Seconds Green Tear - Clock

Seconds Green Tear CL1 Clock

£240.00 £72.00

Green Tear, a superb and amazingly expensive new discovery, is one of the most strongly virescent an..

Seconds Rennie Rose - Clock

Seconds Rennie Rose CL6 Clock

£295.00 £88.50

With the unity of sleek Glasgow style and the spirit of romanticism, architect and designer, Charles..

Seconds Yellow Shrine - Clock

Seconds Yellow Shrine CL1 Clock

£240.00 £72.00

Hypericum or Rose of Sharon as it is more commonly known is a semi evergreen woody shrub which flowe..

Seconds Sweetness - Clock

Seconds Sweetness CL1 Clock

£220.00 £66.00

With their delightful wisps and tendrils, sweet peas have made a lovely floral subject at Moorcroft ..

Seconds Kelmscott Artichoke - Ginger Jar

Seconds Kelmscott Artichoke 769/4 Ginger Jar

£380.00 £114.00

William De Morgan was a lifelong friend of William Morris, and worked with him at Morris, Marshall, ..

Seconds Queens Choice - Ginger Jar

Seconds Queens Choice 769/8 Ginger Jar

£670.00 £201.00

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds Tengu - Ginger Jar

Seconds Tengu 769/4 Ginger Jar

£315.00 £94.50

The mountains and forests of Japan have long been the domain of the legendary Tengu, one of the most..

Seconds The Forest - Ginger Jar
Limited Edition

Seconds The Forest 769/8 Ginger Jar

£965.00 £289.50

William Morris' used birds and animals in his early tapestries as a forebearer to his later carpet p..

Seconds Bellahouston - Ginger Jar

Seconds Bellahouston 769/6 Ginger Jar

£380.00 £114.00

Inspired by the works of Charles Rennie Mackintosh, Emma Bossons FRSA takes on his famous roses for ..

Seconds Tengu - Jug

Seconds Tengu JU1 Jug

£220.00 £66.00

The mountains and forests of Japan have long been the domain of the legendary Tengu, one of the most..

Seconds Walnut Tree Meadow - Jug

Seconds Walnut Tree Meadow JU7 Jug

£395.00 £118.50

Designed by Rachel Bishop the jug features a lovely design depicting butterflies and insects visitin..

Seconds Kingsborough Gardens - Lamp
Shade Sold Separate

Seconds Kingsborough Gardens L122/8 Lamp

£390.00 £117.00

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds Anna Lily - Lamp
Shade Sold Separate

Seconds Anna Lily L32/8 Lamp

£570.00 £171.00

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..


© Moorcroft 2019 / Terms & Conditions / Web Design Company