Transforming the applied arts since 1897
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A BARGAIN HUNTER’S PARADISE

All Moorcroft is made by hand from start to finish and there are many who say that the complete individuality of every single piece makes perfection an impossible objective to achieve. Not so! Individuality itself is just one dimension of perfection. Humans are not robots and we are all individual in a million ways or more. Moorcroft sets its own benchmarks for excellence and the final trial of a design considered worthy of production is called The Master – the piece used by every Moorcroft artist to match every piece they work on. Their own work is set against The Master thereby ensuring that it is as perfect as the ingenuity and skill of the tubeliner or painter can make it. The selection process at Moorcroft is as rigorous as any in the world, and not all pieces emerge unblemished in their quality assessment. The petals of a poppy may be slightly too red: the tail of a bird may be too short or the leaves on a tree accidentally painted too blue or too brown. The list is endless. These imperfect pieces are never sent to Moorcroft retailers, but are often placed in our bi-annual sales. They are never ‘red-dotted’ and sold in our warehouse rummage sales. All of them are far too good for that. At one time, they graced the shining glass shelves in the Moorcroft Factory Shop, but in the days of cyberspace, these special pieces now find themselves on the new Outlet Page within the Moorcroft Website. All of them have a charm and individuality of their own. A selection are now offered direct from Moorcroft as worthy additions to your home collection, but at significantly reduced prices across the board. The truth is that wearing new clothes, the Factory Shop has arrived in cyberspace.

In accordance with the Consumer Contracts Regulations 2013 faulty items cannot be returned and will not be refunded, unless an item is damaged on delivery and is not fit for the purpose it was made.

Second quality pieces will not be supplied with presentation gift box.

All imagery on this outlet page are best quality pieces and your piece could differ from such imagery as described above.

W. Moorcroft Ltd is not affiliated to any online secondary market dealer and any assertion or implication to the contrary (whether using the Moorcroft name or not) is wrong.

The full retail price on the barcode has been scored through with a cross to ensure that people are made aware of the fact these pieces are blemished.

Seconds Yellow Shrine - Clock

Seconds Yellow Shrine CL1 Clock

£240.00 £156.00

Hypericum or Rose of Sharon as it is more commonly known is a semi evergreen woody shrub which flowe..

Seconds Rennie Rose - Jug

Seconds Rennie Rose JU7 Jug

£280.00 £185.00

With the unity of sleek Glasgow style and the spirit of romanticism, architect and designer, Charles..

Seconds The Pollinators - Jug
Numbered Edition

Seconds The Pollinators JU7 Jug

£370.00 £240.00

‘My “Pollinators” collection focuses on a variety of flowers that attract bees. We can all perhaps p..

Seconds Imagination - Jug
Numbered Edition

Seconds Imagination JU7 Jug

£295.00 £192.00

Even in her early years at Moorcroft, Rachel already had an instinctive grip on the Arts and Crafts ..

Seconds Sardines - Tray

Seconds Sardines 780/4 Tray

£165.00 £107.00

After visiting Yosemite during a family vacation, Nicola visited Monterey on California’s coast. Mon..

Seconds Confetti - Vase
Numbered Edition

Seconds Confetti 102/7 Vase

£240.00 £156.00

The moment trees burst into blossom, they lift our spirit out of the cold depths of winter and into ..

Seconds The Ark - Vase
Limited Edition

Seconds The Ark 120/16 Vase

£895.00 £582.00

The story of Noah’s Ark comes to life on a tall shouldered vase, utilizing only a Moorcroft blue pig..

Seconds Queens Choice - Vase

Seconds Queens Choice 62/7 Vase

£410.00 £266.00

Queens Choice with its succulent grapes, ripe figs and peaches was inspired by Titania’s words in ‘A..

Seconds Lucky - Vase
Numbered Edition

Seconds Lucky 158/6 Vase

£235.00 £153.00

The omen of a black cat varies from culture to culture. Many will delight in the sight of a slinky b..

Seconds Confetti - Vase
Numbered Edition

Seconds Confetti 65/6 Vase

£235.00 £153.00

The moment trees burst into blossom, they lift our spirit out of the cold depths of winter and into ..

Seconds The Frog and The Dragonfly - Vase
Limited Edition

Seconds The Frog and The Dragonfly 92/9 Vase

£595.00 £387.00

On a double-gourd vase, that famous Florian style is brought back to life in colours of golden honey..

Seconds Grasmere Bluebells - Vase
Numbered Edition

Seconds Grasmere Bluebells 3/5 Vase

£415.00 £293.00

Spring emerges from its battle with winter in the Lake District to rise victorious in a royal carpet..

Seconds Queens Choice - Vase

Seconds Queens Choice RM2/6 Vase

£355.00 £230.00

Queens Choice with its succulent grapes, ripe figs and peaches was inspired by Titania’s words in ‘A..

Seconds 1901 - Vase
Limited Edition

Seconds 1901 769/4 Vase

£395.00 £257.00

Blackwell is a place of endless inspiration for Nicola. Time and time again its enchanting secrets a..

Seconds The General - Vase
Numbered Edition

Seconds The General 393/12 Vase

£1,130.00 £734.00

Like any dictator of a place or country, General Woundwort is a cruel rabbit who is the Chief Rabbit..

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