Transforming the applied arts since 1897
Customer orders will be despatched from Monday 1st June onwards, though the Moorcroft Heritage Visitor Centre and offices remain closed until Monday 3rd August.

Seconds

A BARGAIN HUNTER’S PARADISE

All Moorcroft is made by hand from start to finish and there are many who say that the complete individuality of every single piece makes perfection an impossible objective to achieve. Not so! Individuality itself is just one dimension of perfection. Humans are not robots and we are all individual in a million ways or more. Moorcroft sets its own benchmarks for excellence and the final trial of a design considered worthy of production is called The Master – the piece used by every Moorcroft artist to match every piece they work on. Their own work is set against The Master thereby ensuring that it is as perfect as the ingenuity and skill of the tubeliner or painter can make it. The selection process at Moorcroft is as rigorous as any in the world, and not all pieces emerge unblemished in their quality assessment. The petals of a poppy may be slightly too red: the tail of a bird may be too short or the leaves on a tree accidentally painted too blue or too brown. The list is endless. These imperfect pieces are never sent to Moorcroft retailers, but are often placed in our bi-annual sales. They are never ‘red-dotted’ and sold in our warehouse rummage sales. All of them are far too good for that. At one time, they graced the shining glass shelves in the Moorcroft Factory Shop, but in the days of cyberspace, these special pieces now find themselves on the new Outlet Page within the Moorcroft Website. All of them have a charm and individuality of their own. A selection are now offered direct from Moorcroft as worthy additions to your home collection, but at significantly reduced prices across the board. The truth is that wearing new clothes, the Factory Shop has arrived in cyberspace.

In accordance with the Consumer Contracts Regulations 2013 faulty items cannot be returned and will not be refunded, unless an item is damaged on delivery and is not fit for the purpose it was made.

Second quality pieces will not be supplied with presentation gift box, nor will they be available to purchase.

All imagery on this outlet page are best quality pieces and your piece could differ from such imagery as described above.

W. Moorcroft Ltd is not affiliated to any online secondary market dealer and any assertion or implication to the contrary (whether using the Moorcroft name or not) is wrong.

The full retail price on the barcode has been scored through with a cross to ensure that people are made aware of the fact these pieces are blemished.

Seconds Forever England - Clock

Seconds Forever England CL3 Clock

£295.00 £177.00

This stunning Collection from Moorcroft Pottery is designed by Vicky Lovatt. With golden cornfields ..

Seconds Anna Lily - Clock

Seconds Anna Lily CL1 Clock

£345.00 £207.00

What is a Moorcroft second?All our art pottery is closely inspected before it leaves the Moorcroft f..

Seconds Tengu - Clock

Seconds Tengu CL1 Clock

£230.00 £138.00

The mountains and forests of Japan have long been the domain of the legendary Tengu, one of the most..

Seconds Twenty winters - Clock

Seconds Twenty winters CL1 Clock

£295.00 £177.00

One of Nicola’s first designs featuring snowdrops was Heralds of Spring in 2000, winter irises and a..

Seconds Wendy's Gold - Clock
Numbered Edition

Seconds Wendy's Gold CL1 Clock

£295.00 £177.00

One of the most popular yellow snowdrops, Galanthus plicatus or ‘Wendy’s Gold,’ produces dainty, nod..

Seconds Snow Song - Ginger Jar

Seconds Snow Song 769/6 Ginger Jar

£420.00 £168.00

With a simple colour palette of woodsmoke blue and mossy green, Rachel lets pearly white clay come t..

Seconds Rennie Rose - Ginger Jar

Seconds Rennie Rose 769/4 Ginger Jar

£385.00 £231.00

With the unity of sleek Glasgow style and the spirit of romanticism, architect and designer, Charles..

Seconds Bellahouston - Ginger Jar

Seconds Bellahouston 769/6 Ginger Jar

£395.00 £197.50

Inspired by the works of Charles Rennie Mackintosh, Emma Bossons FRSA takes on his famous roses for ..

Seconds Happy Staffies - Ginger Jar

Seconds Happy Staffies 769/4 Ginger Jar

£380.00 £228.00

Although originally bred in the Nineteenth Century to be a small, fast fighting dog, times have chan..

Seconds Feather - Jug

Seconds Feather JU9 Jug

£370.00 £222.00

A maze of pathways winding through valleys of mossy rocks and twisted roots of yew trees joined by b..

Seconds Night Herons - Jug
Limited Edition

Seconds Night Herons JU4 Jug

£1,115.00 £669.00

Night herons are secretive, nocturnal birds that are rarely seen in the UK. But in 2017, one pair su..

Seconds Walnut Tree Meadow - Jug
Numbered Edition

Seconds Walnut Tree Meadow JU7 Jug

£395.00 £237.00

Designed by Rachel Bishop the jug features a lovely design depicting butterflies and insects visitin..

Seconds Bluebell Harmony - Jug

Seconds Bluebell Harmony JU7 Jug

£176.00 £105.60

What is a Moorcroft second?All our art pottery is closely inspected before it leaves the Moorcroft f..

Seconds Acorns - Jug

Seconds Acorns JU9 Jug

£295.00 £177.00

A maze of pathways winding through valleys of mossy rocks and twisted roots of yew trees joined by b..

Seconds Forever England - Jug

Seconds Forever England JU5 Jug

£540.00 £324.00

This stunning Collection from Moorcroft Pottery is designed by Vicky Lovatt. With golden cornfields ..

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