Transforming the applied arts since 1897
Our Heritage Visitor Centre is now open from Wednesday to Saturday though our offices, trade and Club departments remain closed. Please click here for details.

Guided Factory Tour

Guided tours of the Moorcroft Factory will be unavailable for the remainder of the year.  Due to the unanticipated public health and safety issues posed by COVID-19 we feel that this is the most sensible option to protect the safety of all our guests.

We plan to recommence tours in 2021 following UK Government advice.

A guided factory tour will take visitors into the heart of the Moorcroft Factory. Based at the Heritage Visitor Centre our expert guides accompany the visitor around the original factory. Comprehensive information in all aspects of the hand made processes of mould making, slip casting, hand turning, tube lining, hand painting, kiln firing and finally glazing. The techniques used in making Moorcroft pottery are virtually the same today, as they were a hundred years ago. Visitors enter a time warp from which they can look into the virtual soul of what must be the world’s best-loved art pottery.

Tour Times

Monday, Wednesday, Thursday and Friday at 11am (afternoon tours are no longer available)

Unfortunately, Moorcroft are unable to offer tours during our annual 'Potters' shutdown for staff holidays. These periods of closure are usually a week at Easter starting with Good Friday, the last week of June and first week of July, the last week of August and during Christmas and New Year. However, 'Potters' holiday dates are subject to movement and therefore we advise you contact the Heritage Visitor Centre to confirm whether tours are available. However, whenever possible Moorcroft will arrange for a demonstration artist to be in the Heritage Visitor Centre at Sandbach Road demonstrating the art of tube lining and hand painting during these periods so that visitors can still see two of the most important skills required in creating a piece of Moorcroft art pottery.


Tour Cost

Guided Factory tours take approximately 60 minutes and cost:

  • Adults - £7.50
  • Children - £5.00 (minimum age 11)
  • Club members - FREE

A maximum of 10 people can be taken on a factory tour at one time. However, large group bookings can be arranged for up to 20 people.

  • Group rates per person - Adult/Child £6.50

Advance booking is necessary at least 2 weeks prior to visiting the factory.

How to book a Factory Tour

To request a factory tour please complete the Enquiry form below, stating your preferred date.  On receipt of your enquiry, an acknowledgment email will be sent to confirm your booking.  Alternatively, please telephone the Moorcroft Heritage Visitor Centre on +44(0)1782 820515.

Guided factory tours are accessible to wheelchair users. For visitors with hearing difficulties we offer the loop hearing system in addition, with prior arrangement, we can also offer to our visitors a signed factory tour.

Book a Factory Tour

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