Transforming the applied arts since 1897
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Some of our Featured Collections

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Welcome to Moorcroft

The Moorcroft story that unfolds in each page of this website began in 1897, through the ground breaking work of ceramicist extraordinaire, William Moorcroft, who began to sell his work to retailers, including the prestigious Liberty of London, under his own signature. Unsurprisingly, William Moorcroft’s name and reputation grew following gold medals at International Fairs and even a Queen’s cypher, and over a hundred years of W Moorcroft Ltd began.

Still fiercely independent, Moorcroft continues to create art pottery, using her renowned heritage craft techniques and acclaimed line up of designers, at the highest level in the Applied Arts. The Pottery’s ethos has always been that Moorcroft will continue to hold its revered name if design does not stand still. Design now includes jewellery - mined, crafted and fired to perfection, and other creations are set to follow.

More about us

Featured Artists

Nicola
Slaney

To wake the soul by tender strokes of art; to raise the genius, and to mend the heart - Alexander Pope

Meet the Designer

Rachel Bishop BA

Have nothing in you houses that you do not know to be useful or believe to be beautiful. - William Morris

Meet the Designer

Kerry
Goodwin

The aim of every artist is to arrest motion, which is life, by artificial means and hold it fixed so that a hundred years later, when a stranger looks at it, it moves again since it is life - William Faulkner

Meet the Designer

Vicky
Lovatt

The most beautiful thing we can experience is the mysterious. It is the source of all true art and all science. He to whom this emotion is stranger, who can no longer pause to wonder and stand rapt in awe, is as good as dead: his eyes are closed. - Albert Einstein

Meet the Designer

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