Transforming the applied arts since 1897
Our Heritage Visitor Centre is now open from Wednesday to Saturday though our offices, trade and Club departments remain closed. Please click here for details.

Trials by Design

The Long Road to Success

Designer trials can take up to two years before Moorcroft considers them ready to sign off as perfect. Some never make it that far at all. The long road to perfection has marker posts – Moorcroft calls them trials, each one of which is an improvement on its predecessor. Trial follows trial, some more than four months apart until the final piece emerges from the kiln. This becomes The Master, and is signed off as approved by the Moorcroft Director of Art. Some say that the trials can have a perfection all of their own – an individuality created by the very best tubelining and painting that Moorcroft can summon. There is something very personal about trials and it is that quality which makes them a pleasure to collect. Like all hand-made art pottery, some will carry a manufacturer’s blemish whilst others start to radiate the fact that a designer’s dream of perfection is there – or almost there. Each trial is a page in the story of design creation at Moorcroft, and for the first time, some of these exquisite trials are now available on-line for collectors worldwide to acquire.

Trials are selected on a run of kiln basis and may have a minor imperfection, as each trial is a unique piece.


In Praise of Poppies - Trial - Vase

In Praise of Poppies - Trial 304/15 Vase


Designer, Nicola Slaney, created her first trial of this vase in preparation for its release at our ..

Earth Mother - Vase

Earth Mother 82/16 Vase



Above the Heath Purple - Vase

Above the Heath Purple 35/5 Vase


The fleeting beauty of the hibiscus, whose flower often lasts only a day when in full bloom, is capt..

Peafowl Affections 3 - Vase

Peafowl Affections 3 869/9 Vase



Step Into Spring - Vase

Step Into Spring 198/5 Vase



Timeless - Vase

Timeless 3/5 Vase


Harebells and dandelions grow wild in Britain’s hedgerows during the hazy summer months. These hedge..

Periwinkle - Vase

Periwinkle 81/10 Vase



Madame - Vase

Madame M1/6 Vase



Factory of Flowers - Vase

Factory of Flowers 117/7 Vase



Caterpillar Wave - Vase

Caterpillar Wave 137/12 Vase


In an undulating wave motion, crawling caterpillars curl around the contours of a stem and add delig..

Huntarian - Vase

Huntarian 402/4 Vase



A Belief In Beauty 2 - Vase

A Belief In Beauty 2 163/9 Vase



Houndstooth - Vase

Houndstooth 9/9 Vase



Mushroom Harvest - Vase

Mushroom Harvest 83/8 Vase



peace anemone - Vase

peace anemone 372/5 Vase


By 1919, Moorcroft’s Anemone design was already in production at the factory and was to become its l..


© Moorcroft 2020 / Terms & Conditions / Web Design Company