The Floriography Collection


Created for
Douglas Macmillan Hospice in North Staffordshire

Floriography is the term used to represent the language of flowers. It was coined during the Victorian era (1837-1901) to define the symbolic meanings attributed to various flowers. Moorcroft designer, Emma Bossons FRSA, has created an outstanding collection inspired by the language of flowers to support Douglas Macmillan Hospice.

‘Dougie Mac’, as it is known locally, has been providing hospice services, free of charge to local communities across North Staffordshire and adjoining villages since 1973. The hospice prides itself on delivering excellent palliative end of life care to local children, young adults and adults; offering holistic supportive care to their families and carers too. In truth, words such as kindness, compassion and dignity sprang forth when the charity asked their staff, volunteers and supporters what key words were most apt to describe the care Dougie Mac is known for. This gave Emma the idea of creating a collection inspired by the meaning of flowers, to encapsulate some of the attributes given to the charity in floral design.

The result does not disappoint. Loyalty, love, kindness, affection and faithfulness now blossom in thanksgiving to the staff, volunteers and supporters of Dougie Mac. Moorcroft created a collection that simply has you lost for words through the sheer magnificence of the floral colours and forms, with each piece design to enchant and enthral. Every piece sold from The Floriography Collection, will raise much needed funds to run Dougie Mac. Thanks to your decision to acquire a piece from the Collection, Moorcroft can play its own, special part in helping this charity.

For more information about the Douglas Macmillan Hospice, including how to make donations, please visit  or call; 01782 344 300
Registered Charity No: 1071613 Company No: 03615904

Sunburst - Vase Sunburst - Vase

Limited Edition


Sunburst - Lidded Box Sunburst - Lidded Box

Numbered Edition


Symbol of Love - Vase Symbol of Love - Vase

Numbered Edition

Symbol of Love

Symbol of Love - Plaque Symbol of Love - Plaque

Limited Edition

Symbol of Love

Symbol of Kindness - Vase Symbol of Kindness - Vase

Limited Edition

Symbol of Kindness

Symbol of Adoration - Vase Symbol of Adoration - Vase

Limited Edition

Symbol of Adoration

Symbol of Faithfulness  - Vase Symbol of Faithfulness  - Vase

Limited Edition

Symbol of Faithfulness