Transforming the applied arts since 1897
Customer orders will be despatched from Tuesday 21st July onwards, though the Moorcroft Heritage Visitor Centre and offices remain closed until Monday 3rd August.



All Moorcroft is made by hand from start to finish and there are many who say that the complete individuality of every single piece makes perfection an impossible objective to achieve. Not so! Individuality itself is just one dimension of perfection. Humans are not robots and we are all individual in a million ways or more. Moorcroft sets its own benchmarks for excellence and the final trial of a design considered worthy of production is called The Master – the piece used by every Moorcroft artist to match every piece they work on. Their own work is set against The Master thereby ensuring that it is as perfect as the ingenuity and skill of the tubeliner or painter can make it. The selection process at Moorcroft is as rigorous as any in the world, and not all pieces emerge unblemished in their quality assessment. The petals of a poppy may be slightly too red: the tail of a bird may be too short or the leaves on a tree accidentally painted too blue or too brown. The list is endless. These imperfect pieces are never sent to Moorcroft retailers, but are often placed in our bi-annual sales. They are never ‘red-dotted’ and sold in our warehouse rummage sales. All of them are far too good for that. At one time, they graced the shining glass shelves in the Moorcroft Factory Shop, but in the days of cyberspace, these special pieces now find themselves on the new Outlet Page within the Moorcroft Website. All of them have a charm and individuality of their own. A selection are now offered direct from Moorcroft as worthy additions to your home collection, but at significantly reduced prices across the board. The truth is that wearing new clothes, the Factory Shop has arrived in cyberspace.

In accordance with the Consumer Contracts Regulations 2013 faulty items cannot be returned and will not be refunded, unless an item is damaged on delivery and is not fit for the purpose it was made.

Second quality pieces will not be supplied with presentation gift box, nor will they be available to purchase.

All imagery on this outlet page are best quality pieces and your piece could differ from such imagery as described above.

W. Moorcroft Ltd is not affiliated to any online secondary market dealer and any assertion or implication to the contrary (whether using the Moorcroft name or not) is wrong.

The full retail price on the barcode has been scored through with a cross to ensure that people are made aware of the fact these pieces are blemished.

Seconds Canine Companion - Vase

Seconds Canine Companion 869/2 Vase

£82.00 £49.20

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds Iznik - Vase
Limited Edition

Seconds Iznik 49/13 Vase

£1,860.00 £1,116.00

Nicola set about to create a vase to showcase the true style of Iznik pottery where shape and surfac..

Seconds Windy Hill - Vase
Numbered Edition

Seconds Windy Hill 520/8 Vase

£1,245.00 £747.00

Windy Hill, a picture-perfect home in Kilmacolm, Scotland, is one of only two private homes built by..

Seconds Canine Companions - Vase

Seconds Canine Companions 55/2 Vase

£115.00 £69.00

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds Dawn Wren - Vase
Limited Edition

Seconds Dawn Wren 65/4 Vase

£290.00 £174.00

From March to July Britain’s birds sing to attract a mate. As winter turns to spring, the lengthenin..

Seconds Red Rose - Vase

Seconds Red Rose 55/2 Vase

£95.00 £57.00

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds Talwin - Vase

Seconds Talwin RM3/27 Vase

£5,800.00 £3,480.00

Victorian graphic artist, Talwin Morris, was Nicola’s inspiration for this brilliant range of Moorcr..

Seconds Spotted Rock-Rose - Vase
Limited Edition

Seconds Spotted Rock-Rose 198/5 Vase

£635.00 £381.00

The RSPB manages its reserves carefully for many rare plants. One of these is the spotted rock-rose,..

Seconds Penguin Frieze - Vase

Seconds Penguin Frieze 158/6 Vase

£330.00 £198.00

A thought-inspiring design from a great Moorcroft designer. Nicola Slaney introduces a famly of peng..

Seconds Anna Lily - Vase

Seconds Anna Lily 65/9 Vase

£475.00 £285.00

Moorcroft designer Nicola Slaney introduced Anna Lily in 2001. Since then, its rich and exhuberant f..

Seconds Derwent Reservoir - Vase
Numbered Edition

Seconds Derwent Reservoir 62/17 Vase

£4,075.00 £2,445.00

Moorcroft Derwent reservoir dam buster design, epic in scale and drama. A classic prestige Moorcroft..

Seconds Cloud Dancer - Vase
Limited Edition

Seconds Cloud Dancer 80/9 Vase

£530.00 £318.00

The world of roses is a vast one and Rachel was soon enveloped in the colours, shapes, forms and sce..

Seconds Spring Dancers - Vase
Limited Edition

Seconds Spring Dancers 265/7 Vase

£370.00 £222.00

Spring Dancers features the narcissi Actaea, a popular English variety of daffodil that is both high..

Seconds The Ark - Vase
Limited Edition

Seconds The Ark 120/16 Vase

£895.00 £537.00

The story of Noah’s Ark comes to life on a tall shouldered vase, utilizing only a Moorcroft blue pig..

Seconds Alpine Retreat - Vase

Seconds Alpine Retreat 365/15 Vase

£780.00 £468.00

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..


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