Transforming the applied arts since 1897
Customer orders will be despatched from Tuesday 21st July onwards, though the Moorcroft Heritage Visitor Centre and offices remain closed until Monday 3rd August.

Seconds

A BARGAIN HUNTER’S PARADISE

All Moorcroft is made by hand from start to finish and there are many who say that the complete individuality of every single piece makes perfection an impossible objective to achieve. Not so! Individuality itself is just one dimension of perfection. Humans are not robots and we are all individual in a million ways or more. Moorcroft sets its own benchmarks for excellence and the final trial of a design considered worthy of production is called The Master – the piece used by every Moorcroft artist to match every piece they work on. Their own work is set against The Master thereby ensuring that it is as perfect as the ingenuity and skill of the tubeliner or painter can make it. The selection process at Moorcroft is as rigorous as any in the world, and not all pieces emerge unblemished in their quality assessment. The petals of a poppy may be slightly too red: the tail of a bird may be too short or the leaves on a tree accidentally painted too blue or too brown. The list is endless. These imperfect pieces are never sent to Moorcroft retailers, but are often placed in our bi-annual sales. They are never ‘red-dotted’ and sold in our warehouse rummage sales. All of them are far too good for that. At one time, they graced the shining glass shelves in the Moorcroft Factory Shop, but in the days of cyberspace, these special pieces now find themselves on the new Outlet Page within the Moorcroft Website. All of them have a charm and individuality of their own. A selection are now offered direct from Moorcroft as worthy additions to your home collection, but at significantly reduced prices across the board. The truth is that wearing new clothes, the Factory Shop has arrived in cyberspace.

In accordance with the Consumer Contracts Regulations 2013 faulty items cannot be returned and will not be refunded, unless an item is damaged on delivery and is not fit for the purpose it was made.

Second quality pieces will not be supplied with presentation gift box, nor will they be available to purchase.

All imagery on this outlet page are best quality pieces and your piece could differ from such imagery as described above.

W. Moorcroft Ltd is not affiliated to any online secondary market dealer and any assertion or implication to the contrary (whether using the Moorcroft name or not) is wrong.

The full retail price on the barcode has been scored through with a cross to ensure that people are made aware of the fact these pieces are blemished.

Seconds Queens Choice - Lamp
Shade Sold Separate

Seconds Queens Choice L46/10 Lamp

£740.00 £444.00

Queens Choice with its succulent grapes, ripe figs and peaches was inspired by Titania’s words in ‘A..

Seconds Anna Lily - Lamp
Shade Sold Separate

Seconds Anna Lily L46/10 Lamp

£585.00 £351.00

The longest running contemporary design at Moorcroft, Anna Lily has a warmth and style of its own. T..

Seconds Queens Choice - Lamp
Shade Sold Separate

Seconds Queens Choice L117/12 Lamp

£895.00 £537.00

Queens Choice with its succulent grapes, ripe figs and peaches was inspired by Titania’s words in ‘A..

Seconds Pavot - Lamp
Shade Sold Separate

Seconds Pavot L65/6 Lamp

£330.00 £198.00

Dramatic swathes of scarlet poppy petals drape and unfold over a backdrop which is as black as the s..

Seconds Blue June - Lamp
Shade Sold Separate

Seconds Blue June L46/10 Lamp

£740.00 £444.00

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds Brave Sir Robin - Lidded Box

Seconds Brave Sir Robin 125/4 Lidded Box

£240.00 £144.00

The UK's favourite bird - with its bright red breast is familiar throughout the year and especially ..

Seconds Wayside Rambler - Trial - Mirror

Seconds Wayside Rambler - Trial Mirror Mirror

£1,995.00 £1,197.00

Typical of Rachel’s dreamy and romantic floral work, Wayside Rambler offers a vision of the last blo..

Seconds Mini Christmas Fairy - Model

Seconds Mini Christmas Fairy MOD7 Model

£173.00 £103.80

What is a Moorcroft second?All our art pottery is closely inspected before it leaves the Moorcroft f..

Seconds The 1919 Works - Model
Members Only

Seconds The 1919 Works Model Model

£395.00 £237.00

This year, the incredible up-draught pottery bottle oven, part of Moorcroft Works, turns 100 years o..

seconds Flying Colours - Plaque
Limited Edition

seconds Flying Colours PLQ23 Plaque

£790.00 £474.00

For a hundred years, the Royal Air Force has served its country with flying colours, controlling dan..

Seconds The Gathering - Plaque
Numbered Edition

Seconds The Gathering PLQ13 Plaque

£700.00 £420.00

Disappear into the world of the Canada goose, as the pearl-grey underparts of their elongated bodies..

Seconds My Old Friend - Plaque

Seconds My Old Friend PLQ19 Plaque

£90.00 £54.00

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds Ulswater Cloud - Plaque
Limited Edition

Seconds Ulswater Cloud PLQ11 Plaque

£330.00 £198.00

The inspiration for the poem came from a walk Wordsworth took with his sister Dorothy around Glencoy..

Seconds Jellyfish - Plaque
Numbered Edition

Seconds Jellyfish PLQ2 Plaque

£395.00 £237.00

What is a Moorcroft second?All our art pottery is closely inspected before it leaves the Moorcroft f..

seconds The Golden Age of Steam - Plaque
Limited Edition

seconds The Golden Age of Steam PLQ23 Plaque

£1,585.00 £951.00

A wonder of Victorian Gothic Architecture and one of the most elegant stations in the world, St. Pan..

SECURE ONLINE PAYMENT PARTNERS

© Moorcroft 2020 / Terms & Conditions / Web Design Company