Transforming the applied arts since 1897
Customer orders will be despatched from Tuesday 21st July onwards, though the Moorcroft Heritage Visitor Centre and offices remain closed until Monday 3rd August.

Seconds

A BARGAIN HUNTER’S PARADISE

All Moorcroft is made by hand from start to finish and there are many who say that the complete individuality of every single piece makes perfection an impossible objective to achieve. Not so! Individuality itself is just one dimension of perfection. Humans are not robots and we are all individual in a million ways or more. Moorcroft sets its own benchmarks for excellence and the final trial of a design considered worthy of production is called The Master – the piece used by every Moorcroft artist to match every piece they work on. Their own work is set against The Master thereby ensuring that it is as perfect as the ingenuity and skill of the tubeliner or painter can make it. The selection process at Moorcroft is as rigorous as any in the world, and not all pieces emerge unblemished in their quality assessment. The petals of a poppy may be slightly too red: the tail of a bird may be too short or the leaves on a tree accidentally painted too blue or too brown. The list is endless. These imperfect pieces are never sent to Moorcroft retailers, but are often placed in our bi-annual sales. They are never ‘red-dotted’ and sold in our warehouse rummage sales. All of them are far too good for that. At one time, they graced the shining glass shelves in the Moorcroft Factory Shop, but in the days of cyberspace, these special pieces now find themselves on the new Outlet Page within the Moorcroft Website. All of them have a charm and individuality of their own. A selection are now offered direct from Moorcroft as worthy additions to your home collection, but at significantly reduced prices across the board. The truth is that wearing new clothes, the Factory Shop has arrived in cyberspace.

In accordance with the Consumer Contracts Regulations 2013 faulty items cannot be returned and will not be refunded, unless an item is damaged on delivery and is not fit for the purpose it was made.

Second quality pieces will not be supplied with presentation gift box, nor will they be available to purchase.

All imagery on this outlet page are best quality pieces and your piece could differ from such imagery as described above.

W. Moorcroft Ltd is not affiliated to any online secondary market dealer and any assertion or implication to the contrary (whether using the Moorcroft name or not) is wrong.

The full retail price on the barcode has been scored through with a cross to ensure that people are made aware of the fact these pieces are blemished.

Seconds Lest We Forget - Trial - Vase

Seconds Lest We Forget - Trial 101/18 Vase

£2,835.00 £1,701.00

Lest we Forget  prestige vase has been designed by Kerry Goodwin and is part of Moorcroft's 2017 Num..

Seconds Blackheath Rhododendron - vase
Limited Edition

Seconds Blackheath Rhododendron 7/7 vase

£532.00 £319.20

..

Seconds Paix - Vase

Seconds Paix 226/12 Vase

£770.00 £462.00

Poppies and cornflowers are both symbols of World War I and World War II. In the Commonwealth, poppi..

Seconds Anna Lily - Vase

Seconds Anna Lily 46/10 Vase

£450.00 £270.00

Moorcroft designer Nicola Slaney introduced Anna Lily in 2001. Since then, its rich and exhuberant f..

Seconds Yosemite - Vase
Limited Edition

Seconds Yosemite 81/18 Vase

£2,115.00 £1,269.00

After staying in San Francisco, the Slaney family drove to Yosemite National Park which Nicola descr..

Seconds Pendants - Vase

Seconds Pendants 32/2 Vase

£165.00 £99.00

Whilst botanical accuracy is of utmost importance to a Moorcroft designer, so too is their quest for..

Seconds White Rose - Vase

Seconds White Rose 32/2 Vase

£110.00 £66.00

What is a Moorcroft second?All our art pottery is closely inspected before it leaves the Moorcroft f..

Seconds Harvest Poppy - Vase

Seconds Harvest Poppy 138/12 Vase

£287.00 £172.20

What is a Moorcroft second?All our art pottery is closely inspected before it leaves the Moorcroft f..

Seconds Queens Choice - Vase

Seconds Queens Choice 164/9 Vase

£895.00 £537.00

Queens Choice with its succulent grapes, ripe figs and peaches was inspired by Titania’s words in ‘A..

Seconds Queens Choice - Vase

Seconds Queens Choice 80/6 Vase

£350.00 £210.00

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds Queens Choice - Vase

Seconds Queens Choice 117/12 Vase

£870.00 £522.00

Queens Choice with its succulent grapes, ripe figs and peaches was inspired by Titania’s words..

Seconds Anna Lily - Vase

Seconds Anna Lily 265/7 Vase

£380.00 £228.00

Moorcroft designer Nicola Slaney introduced Anna Lily in 2001. Since then, its rich and exhuberant f..

Seconds Twenty winters - Vase

Seconds Twenty winters 35/3 Vase

£165.00 £99.00

One of Nicola’s first designs featuring snowdrops was Heralds of Spring in 2000, winter irises and a..

Seconds Who Goes There - Vase
Numbered Edition

Seconds Who Goes There 03/7 Vase

£595.00 £357.00

Anji’s fields are covered in snow: a winter sun spreads streaks of cold blue, amber and yellow acros..

Seconds Symbol of Hope - Vase
Numbered Edition

Seconds Symbol of Hope 75/8 Vase

£495.00 £297.00

Australia has been ravaged by the worst wildfires ever experienced, with large swaths of the country..

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