Transforming the applied arts since 1897
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All Moorcroft is made by hand from start to finish and Moorcroft sets its own benchmarks for excellence.  The final trial of a design considered worthy of production is called The Master – the piece used by every Moorcroft artist to match every piece they work on. Their own work is set against The Master thereby ensuring that it is as perfect as the ingenuity and skill of the tubeliner or painter can make it. The selection process at Moorcroft is rigorous, and not all pieces emerge unblemished in their quality assessment. The petals of a poppy may be slightly too red: the tail of a bird may be too short or the leaves on a tree accidentally painted too blue or too brown. These blemished pieces are not ‘red-dotted’ and sold in our warehouse rummage sales - all of them are far too good for that. These special pieces find themselves on our website Outlet page. All of them have a charm and individuality of their own. A selection are now offered direct from Moorcroft as worthy additions to your home collection, but at significantly reduced prices across the board.

In accordance with the Consumer Contracts Regulations 2013 faulty items cannot be returned and will not be refunded, unless an item is damaged on delivery and is not fit for the purpose it was made.

Second quality pieces will not be supplied with presentation gift box, nor are they be available to purchase.

All imagery on this outlet page are best quality pieces and your piece could differ from such imagery as described above.

Moorcroft Ltd is not affiliated to any online secondary market dealer and any assertion or implication to the contrary (whether using the Moorcroft name or not) is wrong.

The full retail price on the barcode has been scored through with a cross to ensure that people are made aware of the fact these pieces are blemished.

Seconds Persian Bouquet - Vase
Limited Edition

Seconds Persian Bouquet 11/6 Vase

£625.00 £406.25

Using a shape much loved by Moorcroft connoisseurs of all ages, Emma introduces Persian colours to s..

Seconds Queens Choice - Vase

Seconds Queens Choice 164/9 Vase

£895.00 £581.75

Queens Choice with its succulent grapes, ripe figs and peaches was inspired by Titania’s words in ‘A..

Seconds Fooled Me - Vase

Seconds Fooled Me 117/5 Vase

£315.00 £204.75

Award-winning Hemerocallis ‘Fooled Me’ daylily produces bright golden yellow blossoms with a vibrant..

Seconds Yorkshire Terrier - Vase

Seconds Yorkshire Terrier 576/2 Vase

£89.00 £57.85

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds Delune - Vase
Numbered Edition

Seconds Delune 23/8 Vase

£560.00 £364.00

The Glassmaker’s House on Rue du Lac 6 in Brussels, was designed by Ernest Delune for Gruner Sterner..

Seconds The Crockett Prince - Vase
Limited Edition

Seconds The Crockett Prince 372/11 Vase

£775.00 £503.75

What is a Moorcroft second?All our art pottery is closely inspected before it leaves the Moorcroft f..

Seconds bridgewater's bounty - Vase
Limited Edition

Seconds bridgewater's bounty 117/7 Vase

£595.00 £357.00

Once visited by Queen Victoria and King Edward VII, Worsley New Hall survived a fire and two World W..

Seconds Roseate Terns - Vase
Limited Edition

Seconds Roseate Terns 189/8 Vase

£915.00 £594.75

Roseate terns are the UK’s rarest breeding seabird and are the focus of intensive conservation..

Seconds Tête-à-tête - Vase

Seconds Tête-à-tête 200/5 Vase

£345.00 £224.25

Narcissus ‘Tête-à-tête’ is one of the most popular dwarf daffodil varieties available. Standing at o..

Seconds Yellow Shrine - Vase

Seconds Yellow Shrine 104/6 Vase

£415.00 £269.75

Hypericum or Rose of Sharon as it is more commonly known is a semi evergreen woody shrub which flowe..

Seconds Welcome Arrival - Vase

Seconds Welcome Arrival 576/2 Vase

£152.00 £98.80

Designer Emma Bossons FRSA has been hard at work creating a diminutive collection of miniature vases..

Seconds 11 Pipers Piping - Vase

Seconds 11 Pipers Piping 146/3 Vase

£300.00 £195.00

Exulting from the very bottom of their lungs are the lively pipers as they raise their instruments h..

Seconds White Rays - Vase

Seconds White Rays 158/2 Vase

£135.00 £87.75

Designer Kerry Goodwin has been hard at work creating a diminutive collection of miniature vases, ea..


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