Transforming the applied arts since 1897
Customer orders will be despatched from Tuesday 21st July onwards, though the Moorcroft Heritage Visitor Centre and offices remain closed until Monday 3rd August.



All Moorcroft is made by hand from start to finish and there are many who say that the complete individuality of every single piece makes perfection an impossible objective to achieve. Not so! Individuality itself is just one dimension of perfection. Humans are not robots and we are all individual in a million ways or more. Moorcroft sets its own benchmarks for excellence and the final trial of a design considered worthy of production is called The Master – the piece used by every Moorcroft artist to match every piece they work on. Their own work is set against The Master thereby ensuring that it is as perfect as the ingenuity and skill of the tubeliner or painter can make it. The selection process at Moorcroft is as rigorous as any in the world, and not all pieces emerge unblemished in their quality assessment. The petals of a poppy may be slightly too red: the tail of a bird may be too short or the leaves on a tree accidentally painted too blue or too brown. The list is endless. These imperfect pieces are never sent to Moorcroft retailers, but are often placed in our bi-annual sales. They are never ‘red-dotted’ and sold in our warehouse rummage sales. All of them are far too good for that. At one time, they graced the shining glass shelves in the Moorcroft Factory Shop, but in the days of cyberspace, these special pieces now find themselves on the new Outlet Page within the Moorcroft Website. All of them have a charm and individuality of their own. A selection are now offered direct from Moorcroft as worthy additions to your home collection, but at significantly reduced prices across the board. The truth is that wearing new clothes, the Factory Shop has arrived in cyberspace.

In accordance with the Consumer Contracts Regulations 2013 faulty items cannot be returned and will not be refunded, unless an item is damaged on delivery and is not fit for the purpose it was made.

Second quality pieces will not be supplied with presentation gift box, nor will they be available to purchase.

All imagery on this outlet page are best quality pieces and your piece could differ from such imagery as described above.

W. Moorcroft Ltd is not affiliated to any online secondary market dealer and any assertion or implication to the contrary (whether using the Moorcroft name or not) is wrong.

The full retail price on the barcode has been scored through with a cross to ensure that people are made aware of the fact these pieces are blemished.

Seconds Ulswater Cloud - Plaque
Limited Edition

Seconds Ulswater Cloud PLQ11 Plaque

£330.00 £198.00

The inspiration for the poem came from a walk Wordsworth took with his sister Dorothy around Glencoy..

Seconds Jellyfish - Plaque
Numbered Edition

Seconds Jellyfish PLQ2 Plaque

£395.00 £237.00

What is a Moorcroft second?All our art pottery is closely inspected before it leaves the Moorcroft f..

Seconds Penguin Frieze - Plaque

Seconds Penguin Frieze PLQ10 Plaque

£370.00 £222.00

A thought-inspiring design from a great Moorcroft designer.  Nicola Slaney introduces a famly of pen..

Seconds From Dusk to Dawn - Plaque
Numbered Edition

Seconds From Dusk to Dawn PLQ2 Plaque

£295.00 £177.00

Fascinated by the rhythmical flicker of Pied Wagtails squabbling in her garden, Emma took up her ske..

Seconds Sleeping Beauty - Plaque
Numbered Edition

Seconds Sleeping Beauty PLQ2 Plaque

£765.00 £459.00

High above the Clyde in Helensburgh, Hill House is said to be the finest of Charles Rennie Mackintos..

Seconds Sea Campion - Plaque
Limited Edition

Seconds Sea Campion PLQ2 Plaque

£495.00 £297.00

Through the window of an old iron gate’s lattice work, sea campions with reddish-pink globular calyx..

Seconds Hidden Heart - Plaque
Numbered Edition

Seconds Hidden Heart PLQ10 Plaque

£380.00 £228.00

Each year Nicola manages to delve deeper into the mysterious depths of the Glasgow Art Movement and ..

Seconds Enchantment - Plaque
Limited Edition

Seconds Enchantment PLQ8 Plaque

£415.00 £249.00

It is often said that one should be as shrewd as snakes, and innocent as doves. In true De Morgan st..

Seconds Cornucopia - Plate

Seconds Cornucopia 785/10 Plate

£595.00 £357.00

A delicious fruit feast for the eye, with tasty colours to tempt hungry birds and people alike. The ..

Seconds 12 Days of Christmas - Plate

Seconds 12 Days of Christmas 785/10 Plate

£790.00 £474.00

For those who find themselves torn between the pieces of the magical and captivating folktale brough..

Seconds Flying Colours Sopwith Snipe - Tray

Seconds Flying Colours Sopwith Snipe 780/4 Tray

£155.00 £93.00

For a hundred years, the Royal Air Force has served its country with flying colours, controlling dan..

Seconds Anna Lily - Tray

Seconds Anna Lily 780/4 Tray

£110.00 £66.00

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds Kokonoe - Tray
Numbered Edition

Seconds Kokonoe 780/4 Tray

£165.00 £99.00

There were a couple of clematis in the shortlist for The RHS Chelsea Plant of the Year 2019 Awards. ..

Seconds Bramble Revisited - Tray

Seconds Bramble Revisited 780/4 Tray

£135.00 £81.00

In 2013 designer Alicia Amison re-imagined Bramble Revisited as a clean, fresh pattern against an iv..

Seconds Twenty Winters - Tray

Seconds Twenty Winters 780/4 Tray

£110.00 £66.00

One of Nicola’s first designs featuring snowdrops was Heralds of Spring in 2000, winter irises and a..


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