Transforming the applied arts since 1897
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All Moorcroft is made by hand from start to finish and there are many who say that the complete individuality of every single piece makes perfection an impossible objective to achieve. Not so! Individuality itself is just one dimension of perfection. Humans are not robots and we are all individual in a million ways or more. Moorcroft sets its own benchmarks for excellence and the final trial of a design considered worthy of production is called The Master – the piece used by every Moorcroft artist to match every piece they work on. Their own work is set against The Master thereby ensuring that it is as perfect as the ingenuity and skill of the tubeliner or painter can make it. The selection process at Moorcroft is as rigorous as any in the world, and not all pieces emerge unblemished in their quality assessment. The petals of a poppy may be slightly too red: the tail of a bird may be too short or the leaves on a tree accidentally painted too blue or too brown. The list is endless. These imperfect pieces are never sent to Moorcroft retailers, but are often placed in our bi-annual sales. They are never ‘red-dotted’ and sold in our warehouse rummage sales. All of them are far too good for that. At one time, they graced the shining glass shelves in the Moorcroft Factory Shop, but in the days of cyberspace, these special pieces now find themselves on the new Outlet Page within the Moorcroft Website. All of them have a charm and individuality of their own. A selection are now offered direct from Moorcroft as worthy additions to your home collection, but at significantly reduced prices across the board. The truth is that wearing new clothes, the Factory Shop has arrived in cyberspace.

In accordance with the Consumer Contracts Regulations 2013 faulty items cannot be returned and will not be refunded, unless an item is damaged on delivery and is not fit for the purpose it was made.

Second quality pieces will not be supplied with presentation gift box.

All imagery on this outlet page are best quality pieces and your piece could differ from such imagery as described above.

W. Moorcroft Ltd is not affiliated to any online secondary market dealer and any assertion or implication to the contrary (whether using the Moorcroft name or not) is wrong.

The full retail price on the barcode has been scored through with a cross to ensure that people are made aware of the fact these pieces are blemished.

Seconds Cat Nap (Black) - Plaque

Seconds Cat Nap (Black) PLQ3 Plaque

£365.00 £237.25

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds Millside - Plaque
Numbered Edition

Seconds Millside PLQ3 Plaque

£280.00 £182.00

In 1914 Mackintosh left Glasgow and moved to his new home, Millside, in the village of Walberswick o..

Seconds 12 Days of Christmas - Plate

Seconds 12 Days of Christmas 785/10 Plate

£790.00 £513.50

For those who find themselves torn between the pieces of the magical and captivating folktale brough..

Seconds Orca - Tray

Seconds Orca 780/4 Tray

£90.00 £58.50

After the Yosemite visit, Nicola visited Monterey on California’s coast. Monterey used to be the cen..

Seconds Yellow Shrine - Tray

Seconds Yellow Shrine 965 Tray

£145.00 £94.25

Hypericum or Rose of Sharon as it is more commonly known is a semi evergreen woody shrub which flowe..

Seconds Talwin - Vase

Seconds Talwin 364/8 Vase

£250.00 £162.50

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds White Splendour - Vase
Limited Edition

Seconds White Splendour 46/10 Vase

£560.00 £364.00

Nicola creates incredible drama with dark, anemone centres surrounded by pure white petals. Delicate..

Seconds Bellahouston - Vase

Seconds Bellahouston M1/6 Vase

£390.00 £253.50

In 2013 designer Alicia Amison re-imagined Bramble Revisited as a clean, fresh pattern against an iv..

Seconds Red Rose - Vase

Seconds Red Rose 55/2 Vase

£95.00 £61.75

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds Anna Lily - Vase

Seconds Anna Lily 46/10 Vase

£450.00 £292.50

Moorcroft designer Nicola Slaney introduced Anna Lily in 2001. Since then, its rich and exhuberant f..

Seconds Twenty winters - Vase

Seconds Twenty winters 03/4 Vase

£175.00 £113.75

One of Nicola’s first designs featuring snowdrops was Heralds of Spring in 2000, winter irises and a..

Seconds Confetti - Vase
Numbered Edition

Seconds Confetti 200/8 Vase

£245.00 £159.25

A Spring Festival collection will always be presented in such a way that it lifts our spirit out of ..

Seconds Bellahouston - Vase

Seconds Bellahouston 402/4 Vase

£270.00 £175.50

Inspired by the works of Charles Rennie Mackintosh, Emma takes on his famous roses for a glorious ge..

Seconds Moon Over Eventide - Vase
Numbered Edition

Seconds Moon Over Eventide 393/10 Vase

£775.00 £503.75

No design in ceramic art is the exclusive property of a single generation. Like almost everything in..

Seconds Sweetness - Vase

Seconds Sweetness 102/3 Vase

£215.00 £139.75

With their delightful wisps and tendrils, sweet peas have made a lovely floral subject at Moorcroft ..


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