Transforming the applied arts since 1897
Customer orders will be despatched from Tuesday 21st July onwards, though the Moorcroft Heritage Visitor Centre and offices remain closed until Monday 3rd August.

Seconds

A BARGAIN HUNTER’S PARADISE

All Moorcroft is made by hand from start to finish and there are many who say that the complete individuality of every single piece makes perfection an impossible objective to achieve. Not so! Individuality itself is just one dimension of perfection. Humans are not robots and we are all individual in a million ways or more. Moorcroft sets its own benchmarks for excellence and the final trial of a design considered worthy of production is called The Master – the piece used by every Moorcroft artist to match every piece they work on. Their own work is set against The Master thereby ensuring that it is as perfect as the ingenuity and skill of the tubeliner or painter can make it. The selection process at Moorcroft is as rigorous as any in the world, and not all pieces emerge unblemished in their quality assessment. The petals of a poppy may be slightly too red: the tail of a bird may be too short or the leaves on a tree accidentally painted too blue or too brown. The list is endless. These imperfect pieces are never sent to Moorcroft retailers, but are often placed in our bi-annual sales. They are never ‘red-dotted’ and sold in our warehouse rummage sales. All of them are far too good for that. At one time, they graced the shining glass shelves in the Moorcroft Factory Shop, but in the days of cyberspace, these special pieces now find themselves on the new Outlet Page within the Moorcroft Website. All of them have a charm and individuality of their own. A selection are now offered direct from Moorcroft as worthy additions to your home collection, but at significantly reduced prices across the board. The truth is that wearing new clothes, the Factory Shop has arrived in cyberspace.

In accordance with the Consumer Contracts Regulations 2013 faulty items cannot be returned and will not be refunded, unless an item is damaged on delivery and is not fit for the purpose it was made.

Second quality pieces will not be supplied with presentation gift box, nor will they be available to purchase.

All imagery on this outlet page are best quality pieces and your piece could differ from such imagery as described above.

W. Moorcroft Ltd is not affiliated to any online secondary market dealer and any assertion or implication to the contrary (whether using the Moorcroft name or not) is wrong.

The full retail price on the barcode has been scored through with a cross to ensure that people are made aware of the fact these pieces are blemished.

Seconds Queens Choice - Vase

Seconds Queens Choice 869/6 Vase

£490.00 £294.00

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds Forever England - Vase

Seconds Forever England 3/8 Vase

£615.00 £369.00

This stunning Collection from Moorcroft Pottery is designed by Vicky Lovatt. With golden cornfields ..

Seconds Westie - Vase

Seconds Westie 198/3 Vase

£145.00 £87.00

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds Red Rose - Vase

Seconds Red Rose 32/2 Vase

£110.00 £66.00

What is a Moorcroft second?All our art pottery is closely inspected before it leaves the Moorcroft f..

Seconds Tengu - Vase

Seconds Tengu 101/7 Vase

£240.00 £144.00

The mountains and forests of Japan have long been the domain of the legendary Tengu, one of the most..

Seconds White Rose - Vase

Seconds White Rose 03/4 Vase

£160.00 £96.00

What is a Moorcroft second?All our art pottery is closely inspected before it leaves the Moorcroft f..

Seconds Jessica De Rothschild - Vase
Limited Edition

Seconds Jessica De Rothschild 769/6 Vase

£660.00 £396.00

A compact shrub, Rhododendron ‘Jessica de Rothschild’ delights with handsome foliage and rounded tru..

Seconds Twenty Winters - Vase

Seconds Twenty Winters 87/6 Vase

£270.00 £162.00

One of Nicola’s first designs featuring snowdrops was Heralds of Spring in 2000, winter irises and a..

Seconds Paix - Vase

Seconds Paix 65/6 Vase

£325.00 £195.00

Poppies and cornflowers are both symbols of World War I and World War II. In the Commonwealth, poppi..

seconds August Gladioli - Vase

seconds August Gladioli 304/2 Vase

£180.00 £126.00

Each month has a flower that symbolizes the month. It is believed that it was the Romans who started..

Seconds Woodland - Vase
Limited Edition

Seconds Woodland 266/8 Vase

£350.00 £210.00

A brand-new bell-shaped vase, haloed with a square neck is the canvas for a contemporary woodland de..

Seconds Sydney - Vase
Limited Edition

Seconds Sydney 152/3 Vase

£595.00 £357.00

The Sydney Harbour Bridge is a heritage-listed steel through arch bridge across Sydney Harbour that ..

Seconds Twenty winters - Vase

Seconds Twenty winters 03/4 Vase

£180.00 £108.00

One of Nicola’s first designs featuring snowdrops was Heralds of Spring in 2000, winter irises and a..

Seconds Canine Companions - Vase

Seconds Canine Companions 198/3 Vase

£145.00 £87.00

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds Atlantis - Vase
Limited Edition

Seconds Atlantis 402/4 Vase

£435.00 £261.00

Competing against 19 other shortlisted plants, Sedum takesimense ‘Atlantis’ ('Nonsitnal') was select..

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