Transforming the applied arts since 1897
The Moorcroft Heritage Visitor Centre is now open from Wednesday to Saturday each week. Please click here for further details.



All Moorcroft is made by hand from start to finish and Moorcroft sets its own benchmarks for excellence.  The final trial of a design considered worthy of production is called The Master – the piece used by every Moorcroft artist to match every piece they work on. Their own work is set against The Master thereby ensuring that it is as perfect as the ingenuity and skill of the tubeliner or painter can make it. The selection process at Moorcroft is rigorous, and not all pieces emerge unblemished in their quality assessment. The petals of a poppy may be slightly too red: the tail of a bird may be too short or the leaves on a tree accidentally painted too blue or too brown. These blemished pieces are not ‘red-dotted’ and sold in our warehouse rummage sales - all of them are far too good for that. These special pieces find themselves on our website Outlet page. All of them have a charm and individuality of their own. A selection are now offered direct from Moorcroft as worthy additions to your home collection, but at significantly reduced prices across the board.

In accordance with the Consumer Contracts Regulations 2013 faulty items cannot be returned and will not be refunded, unless an item is damaged on delivery and is not fit for the purpose it was made.

Second quality pieces will not be supplied with presentation gift box, nor are they be available to purchase.

All imagery on this outlet page are best quality pieces and your piece could differ from such imagery as described above.

Moorcroft Ltd is not affiliated to any online secondary market dealer and any assertion or implication to the contrary (whether using the Moorcroft name or not) is wrong.

The full retail price on the barcode has been scored through with a cross to ensure that people are made aware of the fact these pieces are blemished.

Seconds The Survivor - Vase
Limited Edition

Seconds The Survivor 121/10 Vase

£665.00 £432.25

The dandelion flower is both cursed and loved in equal measure, but whatever its detractors may say ..

Seconds Fooled Me - Vase

Seconds Fooled Me 117/5 Vase

£315.00 £204.75

Award-winning Hemerocallis ‘Fooled Me’ daylily produces bright golden yellow blossoms with a vibrant..

Seconds Windy Hill - Vase
Numbered Edition

Seconds Windy Hill 520/8 Vase

£1,325.00 £861.25

Windy Hill, a picture-perfect home in Kilmacolm, Scotland, is one of only two private homes built by..

Seconds Bellahouston - Vase

Seconds Bellahouston 117/7 Vase

£345.00 £224.25

Inspired by the works of Charles Rennie Mackintosh, Emma Bossons FRSA takes on his famous roses for ..

Seconds Legends of the Fall - Vase
Limited Edition

Seconds Legends of the Fall 82/16 Vase

£1,745.00 £1,134.25

Koi, or literally translated brocaded carp, are coloured varieties of the Amur carp, and symbolise o..

Seconds Bellahouston - Vase

Seconds Bellahouston RM2/4 Vase

£295.00 £191.75

Inspired by the works of Charles Rennie Mackintosh, Emma Bossons FRSA takes on his famous roses for ..

Seconds Paix - Vase

Seconds Paix 65/6 Vase

£335.00 £217.75

Poppies and cornflowers are both symbols of World War I and World War II. In the Commonwealth, poppi..

Seconds Rubys Gold - Vase
Numbered Edition

Seconds Rubys Gold 226/5 Vase

£325.00 £211.25

Snowdrops often have fascinating names.  Ruby’s Gold is just such a plant, with a bright yellow flas..

Seconds Maple - Number 1 - Vase

Seconds Maple - Number 1 33/3 Vase

£295.00 £191.75

The maple leaf is the most widely recognised national symbol of Canada. In Nicola’s distinctive desi..


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