Transforming the applied arts since 1897
Customer orders will be despatched from Tuesday 21st July onwards, though the Moorcroft Heritage Visitor Centre and offices remain closed until Monday 3rd August.



All Moorcroft is made by hand from start to finish and there are many who say that the complete individuality of every single piece makes perfection an impossible objective to achieve. Not so! Individuality itself is just one dimension of perfection. Humans are not robots and we are all individual in a million ways or more. Moorcroft sets its own benchmarks for excellence and the final trial of a design considered worthy of production is called The Master – the piece used by every Moorcroft artist to match every piece they work on. Their own work is set against The Master thereby ensuring that it is as perfect as the ingenuity and skill of the tubeliner or painter can make it. The selection process at Moorcroft is as rigorous as any in the world, and not all pieces emerge unblemished in their quality assessment. The petals of a poppy may be slightly too red: the tail of a bird may be too short or the leaves on a tree accidentally painted too blue or too brown. The list is endless. These imperfect pieces are never sent to Moorcroft retailers, but are often placed in our bi-annual sales. They are never ‘red-dotted’ and sold in our warehouse rummage sales. All of them are far too good for that. At one time, they graced the shining glass shelves in the Moorcroft Factory Shop, but in the days of cyberspace, these special pieces now find themselves on the new Outlet Page within the Moorcroft Website. All of them have a charm and individuality of their own. A selection are now offered direct from Moorcroft as worthy additions to your home collection, but at significantly reduced prices across the board. The truth is that wearing new clothes, the Factory Shop has arrived in cyberspace.

In accordance with the Consumer Contracts Regulations 2013 faulty items cannot be returned and will not be refunded, unless an item is damaged on delivery and is not fit for the purpose it was made.

Second quality pieces will not be supplied with presentation gift box, nor will they be available to purchase.

All imagery on this outlet page are best quality pieces and your piece could differ from such imagery as described above.

W. Moorcroft Ltd is not affiliated to any online secondary market dealer and any assertion or implication to the contrary (whether using the Moorcroft name or not) is wrong.

The full retail price on the barcode has been scored through with a cross to ensure that people are made aware of the fact these pieces are blemished.

Seconds California Butterfly - Vase
Limited Edition

Seconds California Butterfly 120/16 Vase

£1,480.00 £888.00

The name of this particular species is California Pipevine Swallowtail because it mainly feeds on th..

Seconds Gatekeeper Butterfly - Vase
Limited Edition

Seconds Gatekeeper Butterfly 393/7 Vase

£835.00 £501.00

Vicky’s choice was a striking Gatekeeper butterfly with his orange body tipped with brown edges and ..

Seconds Anemone Wild Swan - Vase
Numbered Edition

Seconds Anemone Wild Swan 159/8 Vase

£295.00 £206.50

As seen on the lead piece in the Sir Harold Hillier COllection, but now highlighted on the 159/8 sha..

Seconds Bluebell Harmony - Vase

Seconds Bluebell Harmony 08/6 Vase

£141.00 £84.60

What is a Moorcroft second?All our art pottery is closely inspected before it leaves the Moorcroft f..

Seconds Fiver - Vase
Numbered Edition

Seconds Fiver 102/7 Vase

£660.00 £396.00

In stark contrast to Hazel, Fiver first appears in the novel as "less at ease" than his brother, and..

Seconds Twenty Winters - Vase

Seconds Twenty Winters 226/5 Vase

£250.00 £150.00

One of Nicola’s first designs featuring snowdrops was Heralds of Spring in 2000, winter irises and a..

Seconds Whitby - Vase
Numbered Edition

Seconds Whitby 364/20 Vase

£2,860.00 £1,716.00

Situated on the east coast of Yorkshire at the mouth of the River Esk, Whitby has a rich maritime he..

Seconds Rydal Waters - Vase
Limited Edition

Seconds Rydal Waters 104/9 Vase

£995.00 £597.00

Rydal Water is one of the smallest lakes but it is very popular partly because of its Wordsworth con..

Seconds White Rose - Vase

Seconds White Rose 55/2 Vase

£95.00 £57.00

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds Glasgow Peacock - Vase

Seconds Glasgow Peacock 315/25 Vase

£4,795.00 £2,877.00

Tea-rooms were a particularly Glaswegian phenomenon at the turn of the century. These establishments..

Seconds Blewbury Tart - Vase
Numbered Edition

Seconds Blewbury Tart 84/12 Vase

£560.00 £336.00

Found as a single clump in Blewbury churchyard in 1975 where it was an obvious oddity amongst other ..

Seconds Eventide Revisited - Vase
Numbered Edition

Seconds Eventide Revisited 162/5 Vase

£495.00 £297.00

When the Moorcroft factory opened in 1913, Hazeldene was the first landscape design to emerge from t..

Seconds Jellyfish - Vase
Limited Edition

Seconds Jellyfish 161/11 Vase

£895.00 £537.00

What is a Moorcroft second?All our art pottery is closely inspected before it leaves the Moorcroft f..

Seconds Derwentwater - Vase
Limited Edition

Seconds Derwentwater 65/6 Vase

£460.00 £276.00

Bordered by woods and towering crags, Derwentwater is hailed as 'Queen of the Lakes', and is surroun..

Seconds A Land at Peace - Vase
Limited Edition

Seconds A Land at Peace M1/6 Vase

£625.00 £437.50

So close was East Anglia to Germany and the northern reaches of the Western Front that it played a c..


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