Transforming the applied arts since 1897
Customer orders will be despatched from Tuesday 21st July onwards, though the Moorcroft Heritage Visitor Centre and offices remain closed until Monday 3rd August.



All Moorcroft is made by hand from start to finish and there are many who say that the complete individuality of every single piece makes perfection an impossible objective to achieve. Not so! Individuality itself is just one dimension of perfection. Humans are not robots and we are all individual in a million ways or more. Moorcroft sets its own benchmarks for excellence and the final trial of a design considered worthy of production is called The Master – the piece used by every Moorcroft artist to match every piece they work on. Their own work is set against The Master thereby ensuring that it is as perfect as the ingenuity and skill of the tubeliner or painter can make it. The selection process at Moorcroft is as rigorous as any in the world, and not all pieces emerge unblemished in their quality assessment. The petals of a poppy may be slightly too red: the tail of a bird may be too short or the leaves on a tree accidentally painted too blue or too brown. The list is endless. These imperfect pieces are never sent to Moorcroft retailers, but are often placed in our bi-annual sales. They are never ‘red-dotted’ and sold in our warehouse rummage sales. All of them are far too good for that. At one time, they graced the shining glass shelves in the Moorcroft Factory Shop, but in the days of cyberspace, these special pieces now find themselves on the new Outlet Page within the Moorcroft Website. All of them have a charm and individuality of their own. A selection are now offered direct from Moorcroft as worthy additions to your home collection, but at significantly reduced prices across the board. The truth is that wearing new clothes, the Factory Shop has arrived in cyberspace.

In accordance with the Consumer Contracts Regulations 2013 faulty items cannot be returned and will not be refunded, unless an item is damaged on delivery and is not fit for the purpose it was made.

Second quality pieces will not be supplied with presentation gift box, nor will they be available to purchase.

All imagery on this outlet page are best quality pieces and your piece could differ from such imagery as described above.

W. Moorcroft Ltd is not affiliated to any online secondary market dealer and any assertion or implication to the contrary (whether using the Moorcroft name or not) is wrong.

The full retail price on the barcode has been scored through with a cross to ensure that people are made aware of the fact these pieces are blemished.

Seconds Queens Choice - Vase

Seconds Queens Choice 117/12 Vase

£870.00 £522.00

Queens Choice with its succulent grapes, ripe figs and peaches was inspired by Titania’s words..

Seconds Anna Lily - Vase

Seconds Anna Lily 265/7 Vase

£380.00 £228.00

Moorcroft designer Nicola Slaney introduced Anna Lily in 2001. Since then, its rich and exhuberant f..

Seconds Who Goes There - Vase
Numbered Edition

Seconds Who Goes There 03/7 Vase

£595.00 £357.00

Anji’s fields are covered in snow: a winter sun spreads streaks of cold blue, amber and yellow acros..

Seconds Symbol of Hope - Vase
Numbered Edition

Seconds Symbol of Hope 75/8 Vase

£495.00 £297.00

Australia has been ravaged by the worst wildfires ever experienced, with large swaths of the country..

Seconds Blackheath Rhododendron - vase
Limited Edition

Seconds Blackheath Rhododendron 7/7 vase

£532.00 £319.20


Seconds Paix - Vase

Seconds Paix 226/12 Vase

£770.00 £462.00

Poppies and cornflowers are both symbols of World War I and World War II. In the Commonwealth, poppi..

Seconds A Land at Peace - Vase
Limited Edition

Seconds A Land at Peace M1/6 Vase

£625.00 £437.50

So close was East Anglia to Germany and the northern reaches of the Western Front that it played a c..

Seconds Black Labrador  - Vase

Seconds Black Labrador 158/2 Vase

£54.00 £32.40

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds Spring Lambs - Vase
Numbered Edition

Seconds Spring Lambs 914/4 Vase

£395.00 £237.00

As a person who loves and cares about animals, Vicky often paints animals of all shapes and sizes. O..

Seconds Wayside Bells - Vase
Limited Edition

Seconds Wayside Bells 80/9 Vase

£540.00 £324.00

Wordsworth loved to recall the days when his poetic faculty awakened and began to inspire him. In Th..

Seconds Silver Lace - Vase

Seconds Silver Lace 03/4 Vase

£180.00 £108.00

Primula Silver Lace bears deep, miniscule black-brown flowers with a scalloped silver-white edge and..

Seconds Lupins - Vase
Numbered Edition

Seconds Lupins 65/16 Vase

£3,995.00 £2,397.00

Lupins are a fine example of prestigious perfection in nature.  In leaving the focus is on their mag..

Seconds The Pollinators - Vase
Numbered Edition

Seconds The Pollinators 365/12 Vase

£695.00 £417.00

‘My “Pollinators” collection focuses on a variety of flowers that attract bees. We can all perhaps p..

Seconds Penny Black - Vase
Numbered Edition

Seconds Penny Black 520/5 Vase

£395.00 £237.00

Loved by the Victorians, the tiny, two-toned Penny Black flower coloured deep violet to black and ed..

Seconds In Flanders Field - Vase
Numbered Edition

Seconds In Flanders Field 159/18 Vase

£2,995.00 £1,797.00

Lieutenant Colonel John McCrae (1872-1918) an officer in the Canadian Army, wrote a poem called ‘In ..


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