Transforming the applied arts since 1897
Our Heritage Visitor Centre will reopen on Wednesday 12th August though our offices, trade and Club departments remain closed. Please click here for details.



All Moorcroft is made by hand from start to finish and there are many who say that the complete individuality of every single piece makes perfection an impossible objective to achieve. Not so! Individuality itself is just one dimension of perfection. Humans are not robots and we are all individual in a million ways or more. Moorcroft sets its own benchmarks for excellence and the final trial of a design considered worthy of production is called The Master – the piece used by every Moorcroft artist to match every piece they work on. Their own work is set against The Master thereby ensuring that it is as perfect as the ingenuity and skill of the tubeliner or painter can make it. The selection process at Moorcroft is as rigorous as any in the world, and not all pieces emerge unblemished in their quality assessment. The petals of a poppy may be slightly too red: the tail of a bird may be too short or the leaves on a tree accidentally painted too blue or too brown. The list is endless. These imperfect pieces are never sent to Moorcroft retailers, but are often placed in our bi-annual sales. They are never ‘red-dotted’ and sold in our warehouse rummage sales. All of them are far too good for that. At one time, they graced the shining glass shelves in the Moorcroft Factory Shop, but in the days of cyberspace, these special pieces now find themselves on the new Outlet Page within the Moorcroft Website. All of them have a charm and individuality of their own. A selection are now offered direct from Moorcroft as worthy additions to your home collection, but at significantly reduced prices across the board. The truth is that wearing new clothes, the Factory Shop has arrived in cyberspace.

In accordance with the Consumer Contracts Regulations 2013 faulty items cannot be returned and will not be refunded, unless an item is damaged on delivery and is not fit for the purpose it was made.

Second quality pieces will not be supplied with presentation gift box, nor will they be available to purchase.

All imagery on this outlet page are best quality pieces and your piece could differ from such imagery as described above.

W. Moorcroft Ltd is not affiliated to any online secondary market dealer and any assertion or implication to the contrary (whether using the Moorcroft name or not) is wrong.

The full retail price on the barcode has been scored through with a cross to ensure that people are made aware of the fact these pieces are blemished.

Seconds Queens Choice - Vase

Seconds Queens Choice 152/3 Vase

£310.00 £201.50

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds Lest We Forget - Trial - Vase

Seconds Lest We Forget - Trial 101/18 Vase

£2,835.00 £1,842.75

Lest we Forget  prestige vase has been designed by Kerry Goodwin and is part of Moorcroft's 2017 Num..

Seconds Soulful Cheer - Vase

Seconds Soulful Cheer 49/2 Vase

£110.00 £71.50

The snowdrop attracts followers from all over the country and collectors far and wide, such is the a..

Seconds Queens Choice - Vase

Seconds Queens Choice 80/6 Vase

£350.00 £227.50

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds Fiver - Vase
Numbered Edition

Seconds Fiver 102/7 Vase

£660.00 £429.00

In stark contrast to Hazel, Fiver first appears in the novel as "less at ease" than his brother, and..

Seconds In Flanders Field - Vase
Numbered Edition

Seconds In Flanders Field 159/18 Vase

£2,995.00 £1,946.75

Lieutenant Colonel John McCrae (1872-1918) an officer in the Canadian Army, wrote a poem called ‘In ..

Seconds Wayside Bells - Vase
Limited Edition

Seconds Wayside Bells 80/9 Vase

£540.00 £351.00

Wordsworth loved to recall the days when his poetic faculty awakened and began to inspire him. In Th..

Seconds Anna Lily - Vase

Seconds Anna Lily 117/12 Vase

£620.00 £403.00

Moorcroft designer Nicola Slaney introduced Anna Lily in 2001. Since then, its rich and exhuberant f..

Seconds Dawn Wren - Vase
Limited Edition

Seconds Dawn Wren 65/4 Vase

£290.00 £188.50

From March to July Britain’s birds sing to attract a mate. As winter turns to spring, the lengthenin..

Seconds 12 Drummers Drumming - Vase

Seconds 12 Drummers Drumming 117/5 Vase

£360.00 £234.00


Seconds Houndstooth - Vase
Limited Edition

Seconds Houndstooth 9/9 Vase

£265.00 £172.25

A tessellation of abstract houndstooth checks are wrapped around Emma’s oval-shaped vase. Gradually ..

Seconds Roseate Terns - Vase
Limited Edition

Seconds Roseate Terns 189/8 Vase

£895.00 £581.75

Roseate terns are the UK’s rarest breeding seabird and are the focus of intensive conservation work ..

Seconds Apollo 11  - Vase
Limited Edition

Seconds Apollo 11 GLBS Vase

£1,735.00 £1,127.75

Apollo 11 launched from Cape Kennedy on July 16, 1969, carrying Commander Neil Armstrong, Command Mo..

Seconds Gatekeeper Butterfly - Vase
Limited Edition

Seconds Gatekeeper Butterfly 393/7 Vase

£835.00 £542.75

Vicky’s choice was a striking Gatekeeper butterfly with his orange body tipped with brown edges and ..

Seconds Lupins - Vase
Numbered Edition

Seconds Lupins 65/16 Vase

£3,995.00 £2,596.75

Lupins are a fine example of prestigious perfection in nature.  In leaving the focus is on their mag..


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