Transforming the applied arts since 1897
Our Heritage Visitor Centre will reopen on Wednesday 12th August though our offices, trade and Club departments remain closed. Please click here for details.



All Moorcroft is made by hand from start to finish and there are many who say that the complete individuality of every single piece makes perfection an impossible objective to achieve. Not so! Individuality itself is just one dimension of perfection. Humans are not robots and we are all individual in a million ways or more. Moorcroft sets its own benchmarks for excellence and the final trial of a design considered worthy of production is called The Master – the piece used by every Moorcroft artist to match every piece they work on. Their own work is set against The Master thereby ensuring that it is as perfect as the ingenuity and skill of the tubeliner or painter can make it. The selection process at Moorcroft is as rigorous as any in the world, and not all pieces emerge unblemished in their quality assessment. The petals of a poppy may be slightly too red: the tail of a bird may be too short or the leaves on a tree accidentally painted too blue or too brown. The list is endless. These imperfect pieces are never sent to Moorcroft retailers, but are often placed in our bi-annual sales. They are never ‘red-dotted’ and sold in our warehouse rummage sales. All of them are far too good for that. At one time, they graced the shining glass shelves in the Moorcroft Factory Shop, but in the days of cyberspace, these special pieces now find themselves on the new Outlet Page within the Moorcroft Website. All of them have a charm and individuality of their own. A selection are now offered direct from Moorcroft as worthy additions to your home collection, but at significantly reduced prices across the board. The truth is that wearing new clothes, the Factory Shop has arrived in cyberspace.

In accordance with the Consumer Contracts Regulations 2013 faulty items cannot be returned and will not be refunded, unless an item is damaged on delivery and is not fit for the purpose it was made.

Second quality pieces will not be supplied with presentation gift box, nor will they be available to purchase.

All imagery on this outlet page are best quality pieces and your piece could differ from such imagery as described above.

W. Moorcroft Ltd is not affiliated to any online secondary market dealer and any assertion or implication to the contrary (whether using the Moorcroft name or not) is wrong.

The full retail price on the barcode has been scored through with a cross to ensure that people are made aware of the fact these pieces are blemished.

Seconds Woodland - Vase
Limited Edition

Seconds Woodland 266/8 Vase

£350.00 £105.00

A brand-new bell-shaped vase, haloed with a square neck is the canvas for a contemporary woodland de..

Seconds Glasgow School of Art - Vase
Numbered Edition

Seconds Glasgow School of Art 64/20 Vase

£2,880.00 £864.00

Anyone with just the slightest interest in Moorcroft, will know that the work of Mackintosh has play..

Seconds Atlantis - Vase
Limited Edition

Seconds Atlantis 402/4 Vase

£435.00 £130.50

Competing against 19 other shortlisted plants, Sedum takesimense ‘Atlantis’ ('Nonsitnal') was select..

Seconds Queens Choice - Vase

Seconds Queens Choice 164/9 Vase

£895.00 £268.50

Queens Choice with its succulent grapes, ripe figs and peaches was inspired by Titania’s words in ‘A..

Seconds Sweetness - Vase

Seconds Sweetness 35/3 Vase

£220.00 £66.00

With their delightful wisps and tendrils, sweet peas have made a lovely floral subject at Moorcroft ..

Seconds Houndstooth - Vase
Limited Edition

Seconds Houndstooth 9/9 Vase

£265.00 £79.50

A tessellation of abstract houndstooth checks are wrapped around Emma’s oval-shaped vase. Gradually ..

Seconds Spotted Rock-Rose - Vase
Limited Edition

Seconds Spotted Rock-Rose 198/5 Vase

£635.00 £222.25

The RSPB manages its reserves carefully for many rare plants. One of these is the spotted rock-rose,..

Seconds Snow Song - Vase

Seconds Snow Song M1/6 Vase

£310.00 £93.00

With a simple colour palette of woodsmoke blue and mossy green, Rachel lets pearly white clay come t..

Seconds Rydal Waters - Vase
Limited Edition

Seconds Rydal Waters 104/9 Vase

£995.00 £298.50

Rydal Water is one of the smallest lakes but it is very popular partly because of its Wordsworth con..

Seconds Eustacia Vye ® - Vase
Limited Edition

Seconds Eustacia Vye ® 159/8 Vase

£445.00 £133.50

Named after the heroine of Thomas Hardy’s ‘Return of the Native’, Nicola unfolds this rose’s multi-l..

Seconds Pendants - Vase

Seconds Pendants 32/2 Vase

£165.00 £49.50

Whilst botanical accuracy is of utmost importance to a Moorcroft designer, so too is their quest for..

Seconds White Rose - Vase

Seconds White Rose 46/4 Vase

£140.00 £42.00

What is a Moorcroft second?All our art pottery is closely inspected before it leaves the Moorcroft f..

Seconds Queens Choice - Vase

Seconds Queens Choice 80/6 Vase

£350.00 £105.00

What is a Moorcroft second? All our art pottery is closely inspected before it leaves the Moorcroft ..

Seconds Twenty winters - Vase

Seconds Twenty winters 03/4 Vase

£180.00 £54.00

One of Nicola’s first designs featuring snowdrops was Heralds of Spring in 2000, winter irises and a..

Seconds Ghost Train - Vase
Numbered Edition

Seconds Ghost Train 300/13 Vase

£790.00 £237.00

A lone Ghost Train ruffled dark iris stands out against a dark, ebony circle as if its darkness is s..


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