Every September thousands of volunteers across England organise events to celebrate our fantastic history and culture. It's your chance to see hidden places and try out new experiences – all of which are FREE to explore.
We are thrilled to be taking part again this year by offering free factory tours on selected dates (booking required). View details of our Heritage Open Days events below or via the Heritage Open Days webstie, where you will find details of all events across England.
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Visit our historic factory, purpose built by William Moorcroft in 1913. More than a century later, the building remains at the heart of Moorcroft, with William’s grandson, Will Moorcroft, now proudly leading the company into its next chapter.
Explore our Heritage Visitor Centre and see inspiring new designs, alongside our new Moorcroft Home collection – a stylish new way to bring Moorcroft artistry into every room, with beautifully crafted tea towels, tote bags and more – all of which are made in Staffordshire.
Step inside our museum and discover a remarkable collection of Moorcroft pieces, beautifully displayed in original Liberty & Co. cabinets. From the pioneering work of William Moorcroft to the generations of designers who followed, each piece offers a glimpse into a remarkable story of creativity through the years.
For a deeper insight into the world of Moorcroft, book a guided tour of our working factory. Discover the artistry behind each creation and learn more about the intricate processes and traditional skills that bring Moorcroft to life.
Whether you are discovering Moorcroft for the first time or returning as a longstanding admirer, we invite you to experience our heritage and share in the excitement of this new era.
Timings & tours
The Moorcroft Heritage Visitor Centre, Bottle Oven and Museum will be open as usual from Monday - Saturday each week, 10.30 - 16.30.
HERITAGE OPEN DAYS FACTORY TOURS ARE AVAILABLE at 10.30 or 12.30 ON THE FOLLWING DATES
Friday 11th September
Monday 14th September
Tuesday 15th September
Wednesday 16th September
Thursday 17th September
Friday 18th September
Places are limited and pre-booking is strongly recommended to avoid disappointment.
