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Whitby Collection

As famous for its fish as it is for Bram Stoker’s Dracula, Whitby boasts of a history reaching back to 656AD, the year when the original Abbey was founded by Osway, the first Christian King of Northumbria. Destroyed by Viking raiders in 867AD, it was finally re-founded in 1078AD and it was at this time that Whitby acquired its present name. Fish, fishermen and boats would have arrived at about the same time with literature weaving its intricate threads in to the tapestry of time to make Whitby one of the most admired towns of our age.

The first recognized English poet, Caedmon, lived at Whitby Abbey perched high on a hill reached by 199 steps and, much later, he was joined by Dracula’s Bram Stoker himself. Even today, contemporary literature thrives with Michael Faber’s ‘The Hundred and Ninety-Nine Steps’ leading the way. Designer, Kerry Goodwin, took a dive into history before emerging with The Whitby Collection crafted into her sketch book. Dracula was left to his own devices and instead, the Moorcroft designer picked out her themes of Church, lighthouse, boats and fish. Indeed, it is several years since the ‘Fish’ Design Window opened so wide at Moorcroft, and in so doing, this historic town has been coaxed into revealing some treasures from its historical past.

The Abbey - Plaque
Limited Edition

The Abbey PLQ11 Plaque


Perched high above the historic and picturesque town of Whitby, The Abbey stands guard just as it ha..

The Night Guardian - Vase
Limited Edition

The Night Guardian 393/7 Vase


Sited well above the town, Whitby Lighthouse looks out on a sea fabled for its unreliable weather. I..

Whitby - Vase
Limited Edition

Whitby 120/9 Vase


Stylised cottages and houses, fishing boats bobbing in the harbour and 199 steps leading to the Abbe..

Fishing in White - Vase
Limited Edition

Fishing in White 82/16 Vase


It was as inevitable as night following day, that The Whitby Collection should bring with it a feast..

Tales of the Deep - Vase
Limited Edition

Tales of the Deep 121/10 Vase


However much conservationists might squirm at the thought, from the time the North Sea became a mari..


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