Transforming the applied arts since 1897
Our Heritage Visitor Centre is now open from Wednesday to Saturday though our offices, trade and Club departments remain closed. Please click here for details.

The Moorcroft Heritage Visitor Centre will open on Wednesday 12th August with new opening hours

Posted on - 12th August 2020
Countryfile Live Oxfordshire

We Are Open!

As welcoming as ever, the MOORCROFT HERITAGE VISITOR CENTRE will reopen its doors on Wednesday, 12th August at 10.30am.

 We have new opening hours and shall be at your service from 10.30am - 4.30pm WEDNESDAY TO SATURDAY EACH WEEK.

Sadly, factory tours are unavailable at the moment, but will recommence in 2021.

To protect both our wonderful customers and staff, we have put in place many new and safe social distancing measures as well as hand sanitation stations, till screens, and 2-metre floor markers. Perhaps not surprisingly, we are limited to a maximum of 16 visitors at any one time.

When you visit us you will be asked to follow UK Government guidelines and wear a face covering, unless, of course, you are exempt. Should you forget your face covering, Moorcroft will be more than happy to provide you with one. To find out more about face coverings, please visit the Government website at

Many of you will have been waiting for our Heritage Visitor Centre to reopen to collect pottery you have purchased. If you would like to collect your purchase, please contact us in advance of your visit by email or phone. In this way, our staff can ensure that your lockdown purchase is ready to collect before you arrive.

Throughout the COVID-19 global pandemic, our customers across the world have been truly magnificent, and without their support, the past 120 years would have counted for nothing. Because we all knew that you were there, it kept us going. For that you have our heartfelt thanks. Until we can host events again, as a thank you to those of you that come to see us during August, we are offering DOUBLE CLUB DISCOUNT ON ALL PIECES IN STOCK


The Moorcroft Heritage Visitor Centre, Sandbach Road, Burslem, Stoke-on-Trent, ST6 2DQ

Tel: 01782 820515 Email:



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