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Moorcroft and The Royal Horticultural Society

Moorcroft, an Arts and Crafts pottery, evolved from the ground-breaking 19th Century designs of William Moorcroft. William, whose own father, Thomas Moorcroft, was a botanical artist, is renowned for his Florian Ware, which, as the name suggests, was based around designs of British wild flowers like narcissi and cornflowers. Over a century later, Moorcroft has harnessed the vitality and beauty of the natural world into a hot house of ceramic design, collected and housed in museums worldwide. The Royal Horticultural Society (RHS) is the world’s leading gardening charity, renowned across the world as an organisation at the forefront of horticultural science and research. It is also, not unlike Moorcroft, a key part of the UK’s distinguished horticultural heritage.

As a licensing partner, the RHS has allowed Moorcroft to access the RHS Lindley Collections of historical botanical artwork, as well as various horticultural treasures from the charity’s own gardens and horticulturalists, to push forward the frontiers of ceramic design and allow the tranquillity of the natural world to flood into the heart of the home. This is the true spirit of the Arts and Crafts movement. The collaboration has worked triumphantly, with collections arising each year that build of the success of past masters in both the horticultural and ceramic fields.

To find out more about Moorcroft’s historical RHS designs click here.

All Moorcroft designs for the RHS hold the charity’s backstamp to show its official seal of approval.

For more information about joining the RHS and the benefits of membership visit:

For details of the wide range of our work carried out by the RHS in the community visit:



Moorcroft’s 2021 designs are inspired by a collection of original watercolours on vellum from an album entitled ‘Fiori Bottan’ depicting cultivated plants including daffodils, anemones irises, tulips and lilies. ‘Fiori Bottan’ dates from the 17th century. Sadly, the artist is unknown.

View Fiori Bottan Collection

Moorcroft Heritage Visitor Centre Launch of Fiori Bottan

There will be a design exhibition of Fiori Bottan, which will include original Moorcroft watercolours, drawn on vases and reproductions of the original vellums at the Moorcroft Heritage Visitor Centre from Wednesday 19th to Saturday 22nd May 2021. This is an exciting prospect for many Moorcroft enthusiasts who will be able to enjoy the drama of a launch at the Moorcroft Heritage Visitor Centre. Please note that due to current Covid-19 restrictions, your place at the launch will require a booking. Bookings are on a first come basis.  Click here for further details.

To book your place at the Moorcroft Heritage Visitor Centre’s launch of Fiori Bottan call +44 (0)1782 820515.

A Moorcroft stand displaying the RHS Fiori Bottan Collection will be at the RHS Tatton Park Flower Show (21st -25th July):

Fortunately you do not have to wait until 2022 to visit the world’s greatest flower show. The RHS Chelsea Flower Show will be held for the first time ever between 21 -26th September this year with the usual cutting-edge garden design, fabulous floral displays and simply the best shopping. The world’s greatest flower show will be held for the first time ever in September with the usual cutting-edge garden design, fabulous floral displays and simply the best shopping!

To celebrate the opening of the RHS’ 5th and newest garden, RHS Garden Bridgewater in Salford, on the 18th May, Moorcroft is also creating two new vases. This world-class garden in the heart of Salford will be commemorated with floral and fruit designs by Emma Bossons, Fellow of the Royal Society of Arts (FRSA).

View RHS Garden Bridgewater Collection

©RHS Credit: RHS/Neil Hepworth


® The Royal Horticultural Society. The Royal Horticultural Society, and its logo, are trade marks of The Royal Horticultural Society (Registered Charity No 222879/SC038262) and used under licence from RHS Enterprises Limited.




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